Viral Hooks
Trending short videosNYC stylist's current favorite things
M

@modern_moodboard

TikTok · Carousel

@modern_moodboard #styleguide #fashiongirl @amanda ☺︎

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The edit1 shot · 7 text
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Performance

Views
1.4M
Likes
191.3K
Comments
323
Engagement
13.8%

Video #44958 · Carousel

NYC stylist's current favorite thingsfrom @modern_moodboard

[01]

Overview

A multi-photo carousel post from a New York City stylist showcasing a curated list of currently trending and desirable items. Each slide features a different product, from designer fashion and accessories to unique lifestyle objects, identified by a text overlay.

[02]

Simple outline

  1. 1Hook with insider authority
  2. 2Showcase curated items
  3. 3Label each item simply
  4. 4End on the final item

[03]

Related videos

[04]

Classification

Format
Concepts
Showcase CarouselLifestyle CarouselBuying Guide
Elements
Text OverlayIntimate Close-Up

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

Everything my clients are obsessed with right now as a stylist in NYC

Verbal hook

Everything my clients are obsessed with right now as a stylist in NYC

Visual hook

The first image is an intimate, aesthetically pleasing close-up of a woman's face with trendy 'sunburnt' blush and glossy lips, which grabs attention through human interest and a desirable beauty look.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The opening slide acts as an 'Authority Frame,' establishing the creator's credibility and setting the premise for the list to follow, creating a promise of exclusive insight.

Payoff

The payoff is the cumulative knowledge of the full list. The carousel concludes on the final item, providing a sense of completion without a dedicated summary or call-to-action slide.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Insider's List

Leverages a hook of authority or insider knowledge to present a curated series of desirable items or ideas, where each slide acts as a simple, visually-driven exhibit in a collection.

Themes

  • luxury
  • trend-spotting
  • personal style
  • consumerism

Techniques

  • product photography
  • text overlay
  • curation

Trends

  • photo dump
  • curated list
  • what's in my bag

Post caption

#styleguide #fashiongirl @amanda ☺︎

Text overlays

  • title · photo_0

    Everything my clients are obsessed with right now as a stylist in NYC

  • informational · photo_1

    Isabel Marant x Haviannas

  • informational · photo_2

    Chanel beaded boy bag

  • informational · photo_3

    Cutest boxy butterfly hoodie

  • informational · photo_4

    Personalised match box

  • informational · photo_5

    35mm Co camcorder

  • informational · photo_6

    Rimowa cherry red cabin