@modern_moodboard
TikTok · Carousel
@modern_moodboard #styleguide #fashiongirl @amanda ☺︎
@modern_moodboard
TikTok · Carousel
@modern_moodboard #styleguide #fashiongirl @amanda ☺︎
Performance
Video #44958 · Carousel
[01]
A multi-photo carousel post from a New York City stylist showcasing a curated list of currently trending and desirable items. Each slide features a different product, from designer fashion and accessories to unique lifestyle objects, identified by a text overlay.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
Everything my clients are obsessed with right now as a stylist in NYC
Verbal hook
Everything my clients are obsessed with right now as a stylist in NYC
Visual hook
The first image is an intimate, aesthetically pleasing close-up of a woman's face with trendy 'sunburnt' blush and glossy lips, which grabs attention through human interest and a desirable beauty look.
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening slide acts as an 'Authority Frame,' establishing the creator's credibility and setting the premise for the list to follow, creating a promise of exclusive insight.
Payoff
The payoff is the cumulative knowledge of the full list. The carousel concludes on the final item, providing a sense of completion without a dedicated summary or call-to-action slide.
[08]
The structural pattern this video runs on
Framework
The Insider's List
Leverages a hook of authority or insider knowledge to present a curated series of desirable items or ideas, where each slide acts as a simple, visually-driven exhibit in a collection.
#styleguide #fashiongirl @amanda ☺︎
title · photo_0
Everything my clients are obsessed with right now as a stylist in NYC
informational · photo_1
Isabel Marant x Haviannas
informational · photo_2
Chanel beaded boy bag
informational · photo_3
Cutest boxy butterfly hoodie
informational · photo_4
Personalised match box
informational · photo_5
35mm Co camcorder
informational · photo_6
Rimowa cherry red cabin