Viral Hooks
Trending short videosHumorous list of tips for clients
L

@lamottagroup

Instagram · One Shot

@lamottagroup I don’t only just give tips to tradies, clients also! 😂 #lamottagroup #fencebuilder #fencecontractor #supportsmallbusiness #construction

View original on Instagram

The edit1 shot · 9 text
Shots Text0:24

Performance

Views
140K
Likes
2.9K
Comments
95
Engagement
2.1%
Outlier
12.3×
Length · 15 Oct 2026
0:24

Video #45941 · One Shot

Humorous list of tips for clientsfrom @lamottagroup

[01]

Overview

The creator presents a humorous listicle through a montage of clips showing a tradesperson at work. Each clip is paired with a text overlay suggesting a way for a client to make the worker feel welcome, starting with simple gestures like coffee and escalating to a running joke about insisting on paying with a 'fat stack of cash'.

[02]

Simple outline

  1. 1State guiding premise
  2. 2Present plausible examples
  3. 3Introduce comedic theme
  4. 4Escalate theme to absurdity

[03]

Related videos

[04]

Classification

Format
Concepts
Rapid Fire ListicleSatirical Advice
Elements
Text OverlayMontage EditingTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 85%

HOW TO MAKE A TRADIE FEEL WELCOME IN YOUR HOME AS A CLIENT

Visual hook · 15%

A tradesperson wearing sunglasses and a cap is actively using a power tool on a rusty metal post, creating immediate action and establishing the video's subject.

[06]

Hook template

Steal this for your own video

HOW TO MAKE A [SPECIFIC PROFESSIONAL] FEEL WELCOME IN YOUR [PLACE] AS A [CLIENT TYPE]

  • — HOW TO MAKE A PLUMBER FEEL WELCOME IN YOUR HOME AS A FIRST-TIME HOMEOWNER
  • — HOW TO MAKE A TATTOO ARTIST FEEL WELCOME IN YOUR STUDIO CHAIR AS A FIRST-TIME CLIENT
  • — HOW TO MAKE A PERSONAL TRAINER FEEL WELCOME IN YOUR GARAGE GYM AS A NEW CLIENT

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A title card that frames the video as a helpful guide or list, setting a clear and relatable premise for the viewer.

Payoff

The final list item, which presents the most extreme and ridiculous version of the comedic theme, serving as the ultimate punchline.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Trojan Horse List

Presenting a 'how-to' list that begins with genuine, helpful advice to establish credibility, then pivots to a recurring, escalating comedic theme that serves as the true punchline.

  1. 1

    The Grounding Set

    A series of initial list items that are genuinely helpful, reasonable, or expected. This builds rapport and establishes the 'sincere' premise of the list.

  2. 2

    The Thematic Pivot

    The introduction of the core comedic element or running gag, subtly shifting the tone from purely informational to humorous.

  3. 3

    The Escalation Loop

    A series of subsequent list items that repeatedly and increasingly exaggerate the comedic theme, building momentum and reinforcing the joke.

Themes

  • Workplace Humor
  • Client Relations
  • Trades Culture

Techniques

  • Montage
  • Text Overlay

Trends

  • Listicle Video

Post caption

I don’t only just give tips to tradies, clients also! 😂 #lamottagroup #fencebuilder #fencecontractor #supportsmallbusiness #construction

Text overlays

  • title · beginning

    HOW TO MAKE A TRADIE FEEL WELCOME IN YOUR HOME AS A CLIENT

  • informational · beginning

    MAKE THEM A COFFEE

  • informational · beginning

    PAY THEM IN CASH

  • informational · middle

    LET THEM KNOW WHERE THE BATHROOM IS

  • informational · middle

    OFFER THEM CASH PAYMENT FOR THE JOB

  • informational · middle

    LEAVE A SPACE FOR THEM TO PARK

  • informational · middle

    PRODUCE A FAT STACK OF CASH WHEN THE WORK IS COMPLETE

  • informational · end

    OFFER THEM A ARNOTT'S BIKKIE OR TWO

  • informational · end

    INSIST ON PAYING CASH AND DON'T TAKE NO FOR AN ANSWER

Transcript

You get a shiver in the dark, best some rain in the pot in the meantime. Sound off the river you stop rank you hold everything bad.

Humorous list of tips for clients | Viral Hooks