@dominyckb
Instagram · Greenscreen Talking Head
@dominyckb @courtside_basketball is making moves. What if you built an NBA-style media experience… for guys who have work tomorrow morning? That’s basically what Courtside Basketball is doing in Miami. For years, Courtside has been livestreaming recreational games, creating highlights, interviews and storylines, and treating everyday players like the game actually matters. Now they’re building an entire arena around that concept. A huge LED wall, commentators, a real scoring and media table, cameras throughout the gym, player introductions, lighting shows, courtside seats and production built directly into the facility. Instead of taking a normal basketball gym and adding content to it, they’re designing the gym around content from day one. And these aren’t professional athletes. They’re regular adults playing recreational basketball. But the bigger idea goes beyond the players. Courtside is also specializing in marketing to and for local businesses — the businesses that are often overlooked when it comes to high-level content, exposure and creative marketing. The goal is to create a media environment where those brands can actually become part of the experience. Think sponsored teams, branded highlights, player-of-the-game segments, LED integrations, social content, livestream exposure and businesses getting inserted directly into the stories being created around the league. So the bet is really this: Can you take recreational basketball, package it like entertainment, build an audience around everyday players, and use that attention to give local businesses a completely different way to market themselves? Courtside already believes the answer is yes. #sports #businessideas #realestate #sportsbusiness #basketball
