Haunted restaurant Halloween promotionfrom @chipotle

Open on a normal [establishing shot of your location or product] at [time of day or setting], then hard-cut to grainy, timestamped [security cam / bodycam / nanny cam / doorbell cam] footage of [empty or familiar space] where [unexpected thing] starts to appear.

• — Open on a normal exterior shot of your bakery at 4 a.m., then hard-cut to grainy, timestamped security cam footage of the empty kitchen where the dough starts rising on its own and flour handprints appear on the counter.
• — Open on a normal exterior shot of your gym at midnight, then hard-cut to grainy, timestamped CCTV footage of the dark weight room where the barbells start loading themselves plate by plate.
• — Open on a normal front-porch shot of your suburban house at dusk, then hard-cut to grainy, timestamped doorbell cam footage of the empty driveway where a package gets mysteriously swapped for your new product launch box.