Viral Hooks
Trending short videosRapid fire questions announce collaboration
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@doordash

Instagram · Prop Yap

@doordash kim’s calling… who’s picking up? ☎️ @skims, now on DoorDash

View original on Instagram

The edit1 shot · 18 text
Shots Text1:18

Performance

Views
4M
Likes
33.8K
Comments
501
Engagement
0.9%
Outlier
33.9×
Length · 20 Oct 2026
1:18

Video #46250 · Prop Yap

Rapid fire questions announce collaborationfrom @doordash

[01]

Overview

Kim Kardashian conducts a "rapid fire" Q&A over the phone with her celebrity friends and family. She first asks what they think of when they hear "DoorDash," receiving answers like "food" and "convenience." She then pivots to ask if they would use it to order from her brand, SKIMS, capturing their surprised and enthusiastic reactions, which serve as social proof. The video culminates with her officially announcing the new partnership, confirming that SKIMS is now available for delivery on DoorDash.

[02]

Simple outline

  1. 1Establish familiar baseline
  2. 2Introduce surprising concept
  3. 3Validate concept with reactions
  4. 4Confirm the new reality

[03]

Related videos

[04]

Classification

Format
Concepts
Question MontageSocial Proof ShowcaseThemed Announcement
Elements
Lower ThirdProduct PlacementJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

Rapid fire question

Verbal hook · 45%

Rapid fire question.

Visual hook · 5%

Kim Kardashian is shown in a medium close-up, holding a phone and a small professional microphone, creating immediate curiosity about the nature of the recording.

[06]

Hook template

Steal this for your own video

[Rapid fire / Quick-hit format label]: [one-word prompt or question topic]?

  • — Rapid fire: what's the first thing you think of when you hear 'Monday'?
  • — Rapid fire questions: your honest take on [meal prep]?
  • — Quick-hit round: one word for [my new coffee brand]?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct, rapid-fire question about a universally understood topic to establish a common ground with the viewer and create immediate engagement.

Payoff

A final, definitive statement and visual that solidifies the announcement, often paired with clear branding, leaving no doubt about the new reality and its availability.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Concept Pivot

To introduce a surprising new partnership or product by first grounding the audience in a familiar concept, then pivoting to reveal an unexpected connection, and using third-party validation to frame the new idea as brilliant before the official announcement.

  1. 1

    The Baseline Montage

    A rapid sequence of predictable, short answers to the hook question from various sources, confirming the audience's existing assumptions and setting a baseline expectation.

  2. 2

    The Conceptual Bridge

    A pivotal question that connects the initial familiar topic to a new, unexpected subject, creating intrigue and a narrative turning point.

  3. 3

    The Validation Gauntlet

    A rapid-fire sequence of highly emotional, positive, and surprised reactions to the new concept, serving as immediate social proof that the idea is desirable and groundbreaking.

  4. 4

    The Humanizing Interruption

    A brief, slightly off-topic or chaotic moment that breaks the polished flow, making the interaction feel more authentic, unscripted, and relatable.

  5. 5

    The Official Reveal

    A clear and direct statement that confirms the new concept is now a reality, providing the satisfying payoff to the mystery created by the conceptual bridge.

  6. 6

    The Benefit Reinforcement

    A quick explanation of the primary value or benefit of the new reality, directly answering the 'why should I care?' question for the audience.

Themes

  • Convenience
  • Brand collaboration
  • Celebrity endorsement
  • Surprise

Techniques

  • Social proof
  • Question and answer
  • Product reveal

Trends

  • Celebrity-fronted advertising

Post caption

kim’s calling… who’s picking up? ☎️ @skims, now on DoorDash

Text overlays

  • contextual · beginning

    Rapid fire question

  • contextual · beginning

    When you think of DoorDash, what do you think of?

  • contextual · beginning

    Kourtney Kardashian: I think of Go Greek

  • contextual · beginning

    Jonathan Cheban: Food.

  • contextual · beginning

    Caitlyn Jenner: Delivering food, right?

  • contextual · beginning

    Nikki Glaser: Like my stomach starts to grumble because I'm like about to eat whatever the hell I want.

  • contextual · middle

    Do you use any delivery services?

  • contextual · middle

    Kylie Jenner: Food?

  • contextual · middle

    Simon Huck: Convenience.

  • contextual · middle

    Do you guys think people would use it to order SKIMS?

  • contextual · middle

    Nikki Glaser: Oh my god, like, honestly...

  • contextual · middle

    Cici Bussey: F****** genius

  • contextual · middle

    Jonathan Cheban: I need your underwear on f****** DoorDash.

  • contextual · middle

    Niecy Nash: I think I've never heard anything like it, and I think it's groundbreaking

  • informational · end

    Now you'll be able to get SKIMS on DoorDash

  • informational · end

    Well, now you know

  • informational · end

    SKIMS is on DoorDash.

  • branding · end

    DOORDASH

Transcript

Rapid fire question. When you think of DoorDash, what do you think of? I think of No Greek. Food. Delivering good. Right? Food? Like, my stomach starts no grumble because I'm, like, about to eat whatever the hell I want. Do you use any delivery services? No. Good? Convenience. Do you guys think people would use it to order SKIMS? Oh my god. Like, honestly, genius. Right? I feel like, okay. I'll cancel my food order because I wanna look slay and scam. You no, my good friend Patty, she's the one who's been I need your underwear on DoorDash. She's not a lawyer, but she divorced long time ago from this guy, and she just What? Yes. I'm Ow. I think I've never heard anything like it, and I think it's groundbreaking. She's a mount mountain biker. You no, she's just very efficient. Rocky toys. Oh, I'm a good at toys. No, you'll be able to get SKIMS on DoorDash. Actually, I think that's a great great idea. The best. Right? You get it, like, instantly rank and delivered to you. No. Like, hands down, the best. Well, now you no. SKIMS is on DoorDash.