@doordash
Instagram · Prop Yap
@doordash kim’s calling… who’s picking up? ☎️ @skims, now on DoorDash
@doordash
Instagram · Prop Yap
@doordash kim’s calling… who’s picking up? ☎️ @skims, now on DoorDash
Performance
Video #46250 · Prop Yap
[01]
Kim Kardashian conducts a "rapid fire" Q&A over the phone with her celebrity friends and family. She first asks what they think of when they hear "DoorDash," receiving answers like "food" and "convenience." She then pivots to ask if they would use it to order from her brand, SKIMS, capturing their surprised and enthusiastic reactions, which serve as social proof. The video culminates with her officially announcing the new partnership, confirming that SKIMS is now available for delivery on DoorDash.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
Rapid fire question
Verbal hook · 45%
Rapid fire question.
Visual hook · 5%
Kim Kardashian is shown in a medium close-up, holding a phone and a small professional microphone, creating immediate curiosity about the nature of the recording.
[06]
Steal this for your own video
: ?
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, rapid-fire question about a universally understood topic to establish a common ground with the viewer and create immediate engagement.
Payoff
A final, definitive statement and visual that solidifies the announcement, often paired with clear branding, leaving no doubt about the new reality and its availability.
[08]
The structural pattern this video runs on
Framework
The Concept Pivot
To introduce a surprising new partnership or product by first grounding the audience in a familiar concept, then pivoting to reveal an unexpected connection, and using third-party validation to frame the new idea as brilliant before the official announcement.
The Baseline Montage
A rapid sequence of predictable, short answers to the hook question from various sources, confirming the audience's existing assumptions and setting a baseline expectation.
The Conceptual Bridge
A pivotal question that connects the initial familiar topic to a new, unexpected subject, creating intrigue and a narrative turning point.
The Validation Gauntlet
A rapid-fire sequence of highly emotional, positive, and surprised reactions to the new concept, serving as immediate social proof that the idea is desirable and groundbreaking.
The Humanizing Interruption
A brief, slightly off-topic or chaotic moment that breaks the polished flow, making the interaction feel more authentic, unscripted, and relatable.
The Official Reveal
A clear and direct statement that confirms the new concept is now a reality, providing the satisfying payoff to the mystery created by the conceptual bridge.
The Benefit Reinforcement
A quick explanation of the primary value or benefit of the new reality, directly answering the 'why should I care?' question for the audience.
kim’s calling… who’s picking up? ☎️ @skims, now on DoorDash
contextual · beginning
Rapid fire question
contextual · beginning
When you think of DoorDash, what do you think of?
contextual · beginning
Kourtney Kardashian: I think of Go Greek
contextual · beginning
Jonathan Cheban: Food.
contextual · beginning
Caitlyn Jenner: Delivering food, right?
contextual · beginning
Nikki Glaser: Like my stomach starts to grumble because I'm like about to eat whatever the hell I want.
contextual · middle
Do you use any delivery services?
contextual · middle
Kylie Jenner: Food?
contextual · middle
Simon Huck: Convenience.
contextual · middle
Do you guys think people would use it to order SKIMS?
contextual · middle
Nikki Glaser: Oh my god, like, honestly...
contextual · middle
Cici Bussey: F****** genius
contextual · middle
Jonathan Cheban: I need your underwear on f****** DoorDash.
contextual · middle
Niecy Nash: I think I've never heard anything like it, and I think it's groundbreaking
informational · end
Now you'll be able to get SKIMS on DoorDash
informational · end
Well, now you know
informational · end
SKIMS is on DoorDash.
branding · end
DOORDASH
Rapid fire question. When you think of DoorDash, what do you think of? I think of No Greek. Food. Delivering good. Right? Food? Like, my stomach starts no grumble because I'm, like, about to eat whatever the hell I want. Do you use any delivery services? No. Good? Convenience. Do you guys think people would use it to order SKIMS? Oh my god. Like, honestly, genius. Right? I feel like, okay. I'll cancel my food order because I wanna look slay and scam. You no, my good friend Patty, she's the one who's been I need your underwear on DoorDash. She's not a lawyer, but she divorced long time ago from this guy, and she just What? Yes. I'm Ow. I think I've never heard anything like it, and I think it's groundbreaking. She's a mount mountain biker. You no, she's just very efficient. Rocky toys. Oh, I'm a good at toys. No, you'll be able to get SKIMS on DoorDash. Actually, I think that's a great great idea. The best. Right? You get it, like, instantly rank and delivered to you. No. Like, hands down, the best. Well, now you no. SKIMS is on DoorDash.