@tonyhawk
Instagram · Skit
@tonyhawk Progress is a Ramp
@tonyhawk
Instagram · Skit
@tonyhawk Progress is a Ramp
Performance
Video #46586 · Skit
[01]
The video presents a short, comedic film where professional skateboarder Tony Hawk disrupts the New York Stock Exchange. It begins with a retro TV show intro, followed by scenes of confusion and a search for a 'missing' Tony Hawk on the trading floor. He and another person then appear in penguin costumes, confront an announcer, and Tony Hawk proceeds to skateboard on the trading floor, performing tricks on a ramp and jumping over people, as traders and onlookers cheer wildly. The film concludes with him skateboarding on a larger ramp outside the NYSE, revealing the video is an advertisement for the brand 'Ramp'.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 70%
TONY STOCK PRO TRADER Episode: 3 part II LIVE @ NYSE
Visual hook · 30%
The video opens with a dramatic, low-angle shot of the iconic NYSE building at night, followed by a retro, video-game-style title card. This creates immediate visual interest and establishes a unique, nostalgic tone.
[06]
Steal this for your own video
| Episode Part LIVE @
[07]
The promise the opener makes, and how the video pays it back
Hook
Open with a stylized, genre-parody introduction that establishes a humorous, fictional premise, immediately signaling that this is not a standard commercial and creating intrigue.
Payoff
The narrative culminates in a final, high-energy sequence that explicitly connects the story's theme of disruptive progress to the sponsoring brand's identity and tagline.
[08]
The structural pattern this video runs on
Framework
The Trojan Horse Disruption
A protagonist, representing an outsider culture, is rejected by a formal institution. They then use a comedic, covert strategy to re-enter the institution and unleash their unique skill, ultimately winning over the establishment and demonstrating a thematic brand message about progress or disruption.
The Institutional Rejection
The protagonist is shown in conflict with the norms of a formal, established environment and is publicly expelled, creating a clear motivation for subversion.
The Comedic Caper
The protagonist and an accomplice adopt an absurd disguise or plan, signaling a shift into a lighthearted, covert operation to infiltrate the institution they were just removed from.
The Internal Disruption
Having successfully infiltrated, the protagonist begins to cause a scene, grabbing the attention of the institution's members and escalating the tension before the main event.
The Skill Unleashed
The protagonist sheds their disguise and performs their signature, 'out-of-place' skill, transforming the formal environment into their personal stage and creating a moment of peak spectacle.
The Conversion & Climax
The members of the institution, initially confused or hostile, are won over by the protagonist's skill and join in a chaotic celebration, validating the disruption.
Progress is a Ramp
title · beginning
TONY STOCK PRO TRADER Episode: 3 part II LIVE @ NYSE
branding · throughout
TONY STOCK PRO TRADER
contextual · beginning
HAVE YOU SEEN THIS MAN?
title · beginning
THE FLYING PENGUIN
contextual · beginning
TONY HAWK
contextual · middle
You ready?
branding · end
ramp