The story of the Mercedes-Benz CLSfrom @accentoncars

Themes

• Innovation
• Rise and Fall
• Brand Legacy
• Market Trends
• Nostalgia

Techniques

• Storytelling
• Visual Chronology
• Cross-promotion
• Engagement Bait

Trends

• Carousel Storytelling
• Niche History Content

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Mercedes-Benz CLS: the rise and fall of an icon 💔 #mercedes #amg #cls #cls63 #benz

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  MERCEDES-BENZ CLS THE RISE AND FALL OF AN ICON!

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  2004 MERCEDES-BENZ UNVEILED SOMETHING THE WORLD HAD NEVER SEEN BEFORE: THE CLS C219, A FOUR-DOOR COUPE.

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  STRANGE CONCEPT, RIGHT? NOT QUITE A SEDAN. NOT QUITE A COUPE. NOT QUITE A LIFTBACK. WHO ON EARTH WOULD WANT ONE?! WELL... APPARENTLY EVERYONE. 😂

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  50K SOLD THE CLS WAS AN ABSOLUTE HIT! IN 2005 ALONE, MERCEDES SOLD OVER 50,000 UNITS WORLDWIDE.

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  “THE GREATEST BENZ” EVEN JEREMY CLARKSON, A MAN WHO RARELY MISSES AN OPPORTUNITY TO ROAST A CAR, WAS BLOWN AWAY. HE CALLED IT ONE OF THE MOST SPECTACULAR CARS MERCEDES HAD EVER MADE, AND POTENTIALLY ONE OF THE GREATEST OF ALL TIME.

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  OTHERS FOLLOWED THE CLS WAS SO SUCCESSFUL THAT COMPETITORS COULDN'T RESIST JUMPING ON THE BANDWAGON. THE WORLD SAW THE PORSCHE PANAMERA, AUDI A7, AND BMW 6 SERIES GRAN COUPE.

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  SHOULD YOU BUY ONE? BY THE WAY, IF YOU WANT TO LEARN ALL ABOUT THE W219 CLS63 AMG (THE BANAN) OPEN YOUTUBE AND TYPE “W219 CLS63 ACCENTONCARS”

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  SECOND GEN 😎 THEN CAME THE SECOND-GENERATION CLS, BRINGING ANOTHER WAVE OF SUCCESS. IF THE FIRST GEN WAS ELEGANT. THE SECOND WAS THE MENACING MOTHERFUCKER IN 2013 ALONE, MERCEDES SOLD 23,171 UNITS ACROSS THE US AND EUROPE. BY THE END OF ITS PRODUCTION RUN, THE SECOND GENERATION HAD SOLD ROUGHLY 170,000 UNITS—ABOUT AS MANY AS ITS PREDECESSOR.

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  THE BANANA THE CLS, AFFECTIONATELY NICKNAMED “THE BANANA” 🍌, HAD BECOME A CULT CLASSIC, A FUTURE COLLECTIBLE, AND THE BENCHMARK FOR FOUR-DOOR COUPES. IT WAS EVEN VOTED THE WORLD'S MOST BEAUTIFUL CAR BY READERS OF AUTO MOTOR UND SPORT. FOR MILLIONS OF ENTHUSIASTS, IT WAS A DREAM CAR.

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  SHOULD YOU BUY THE 2ND GEN TO LEARN ALL ABOUT THE W218 CLS63 AMG (THE BANAN) OPEN YOUTUBE AND TYPE “W218 CLS63 ACCENTONCARS”

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  THE 3RD GEN BUT THEN... MERCEDES RELEASED THE THIRD GENERATION. AND THAT'S WHEN THINGS STARTED GOING DOWNHILL. 📉

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  HOW MB KILLED CLS THE DESIGN NO LONGER STOOD OUT FROM THE REST OF THE MERCEDES LINEUP. THE CHEAPER CLA LOOKED SUSPICIOUSLY SIMILAR. THE AMG GT 4-DOOR WAS FASTER AND MORE PRESTIGIOUS. THE V8 WAS GONE. NO MORE CLS63 AND THE ENTIRE WORLD HAD APPARENTLY DECIDED THAT EVERYONE NEEDED AN SUV. 🤷‍♂️ THE RESULT? SALES WENT DOWN.

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  DOWN, DOWN, DOWN AND DOWN. AND DOWN. AND DOWN. UNTIL THERE WAS PRACTICALLY NOWHERE LEFT TO GO. THINGS GOT SO BAD THAT, IN THE US, MERCEDES WAS SELLING JUST A FEW DOZEN CLS MODELS PER MONTH TOWARD THE END. EVENTUALLY, MERCEDES PULLED THE PLUG AND DISCONTINUED THE CLS ALTOGETHER. JUST LIKE THAT, AN ERA CAME TO AN END. 💔

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  👇 WHAT DO YOU THINK FROM A REVOLUTIONARY DESIGN THAT CREATED AN ENTIRE SEGMENT TO A CAR THAT QUIETLY DISAPPEARED FROM SHOWROOMS. SO HERE'S THE MILLION-DOLLAR QUESTION: DID MERCEDES-BENZ KILL THE CLS WITH ITS OWN DECISIONS, OR WAS IT SIMPLY A VICTIM OF CHANGING TIMES?

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  IF YOU LIKED THE POST CHECK OUT WWW.ACCENTONCARS.COM FOR BLUETOOTH STREAMING DEVICE FOR OLDER BENZ, KEYLESS GO DOOR HANDLE REPAIR KITS AND MERCH

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  ACCENTONCARS