@pantone
Instagram · Vlog
@pantone “I’ve been typing for over 10 years now, I have over 100 typewriters and counting, I trained to be an architect but found my love for typewriters at school as a result of an art class project back in 2014. I’ve made over 350 artworks to date. Each picture is literally an image worth a thousand words because they can hidden typed messages for viewers to find. I’m inspired by artist Paul Smith who was a typewriter artist born in the 1920’s.” - @jamescookartwork
Performance
Video #4670 · Vlog
[01]
The creator showcases the unique artistic process of creating a highly detailed cityscape of Times Square using a vintage typewriter. The video montages various stages of the artwork's creation, from initial outlines to the intricate shading and addition of details, all formed by typed characters. It culminates in revealing the completed black-and-white piece, followed by a final reveal of the fully colored version.
[02]
[03]
6.1M5.9×Artist promo on Times Square billboards@citizen_theartist · Brand Showcase
1.1M617.8×Aesthetic city architecture showcase@alexanewyorkcity · Location Showcase
167.6K10.9×Aesthetic montage of NYC locations@alexanewyorkcity · Location Showcase
570.3K3.4×Relatable text over travel montage@connor.gr33n · Vibe Showcase
507.1K2.3×Aesthetic NYC travel lifestyle montage@rexchexng · Vibe Showcase
177.1K15.6×NYC skyscraper light show montage@cheeanyee · Location Showcase
2.6M2.5×Creates art from travel movement@wacomo · Origin Story
754.3K15.9×Animated characters decorate NYC skyscrapers@figma · Hype Teaser
5.3M69.2×Gratitude message over city montage@tonito.rt · Motivational Mantra
763.8K68.9×Aesthetic montage of city fireworks@jaya_vemuri_photography · Ambient Escape
364.7K32.9×Patriotic montage of NYC landmarks@alexanewyorkcity · Location Showcase
300.9K11.7×Continuous subway sketching process tutorial@kevin_zych · Process[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
An artist is shown using a vintage typewriter to create a drawing, with an interesting architectural background visible through a window. The unusual application of the typewriter for art is immediately intriguing.
[06]
Steal this for your own video
Open on a close-up of being used to create a , then pull back to reveal the .
[07]
The promise the opener makes, and how the video pays it back
Hook
An establishing shot that presents a creator using an unconventional tool on a work-in-progress, immediately sparking curiosity about the process and the outcome.
Payoff
A rapid, condensed timelapse or montage that shows the entire creation journey from start to finish, delivering a powerful and satisfying visual summary of the transformation.
[08]
The structural pattern this video runs on
Framework
The Masterpiece Montage
Demonstrating an unconventional or highly skilled creation process, moving from a simple starting point to a complex and impressive final product through a series of escalating reveals.
The Curious Setup
Establishes the core premise by showing the creator, their unique tool/method, and the initial state of the project, creating an immediate question in the viewer's mind.
The Micro-Process Reveal
A close-up shot that deconstructs the technique, showing exactly how the tool is being used to create the effect. This satisfies the initial 'how?' curiosity.
The Complexity Jump
A quick transition to a much more advanced stage of the project, demonstrating the scale and intricacy of the work and escalating the viewer's investment.
The Unexpected Twist
Introduces a new, unforeseen element or stage in the process (e.g., adding a new medium, a surprising feature), which adds a layer of complexity and re-engages attention.
The Final Product Showcase
A series of clear, detailed shots of the completed work, allowing the viewer to fully appreciate the craftsmanship and detail of the final result.
“I’ve been typing for over 10 years now, I have over 100 typewriters and counting, I trained to be an architect but found my love for typewriters at school as a result of an art class project back in 2014. I’ve made over 350 artworks to date. Each picture is literally an image worth a thousand words because they can hidden typed messages for viewers to find. I’m inspired by artist Paul Smith who was a typewriter artist born in the 1920’s.” - @jamescookartwork