@loewe
Instagram · Quick Hit
@loewe Introducing the Cloudsolo: the first shoe entirely co-designed by LOEWE and On. This limited release is the first to feature a sculptural single heel Cloud element and features a signature lace toggle inspired by the iconic LOEWE pebble. Drops 16 October. Sign up via the link in bio for early access
Performance
Video #4672 · Quick Hit
[01]
The video showcases a new sneaker, the Cloudsolo, from a brand collaboration. It uses a series of rapid, stylized close-up and medium shots to highlight the shoe's design details, including the unique logo, materials, lacing system, and sole, all set to dramatic lighting and sound design to build hype for the product launch.
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[05]
What stops the scroll in the first 3 seconds
Visual hook · 75%
Extreme close-up on a shoe's logo with dramatic, low-key lighting, followed by a rapid, glitch-like visual effect where the logo multiplies.
[06]
Steal this for your own video
Open with an extreme close-up of in dramatic low-key lighting, then use a rapid glitch effect to multiply or transform .
[07]
The promise the opener makes, and how the video pays it back
Hook
An extreme, abstract close-up of a unique design element, often with subtle animation, to create immediate visual curiosity and a 'what is this?' effect.
Payoff
A clean, static, perfectly lit wide shot of the object, presenting it as a finished piece for admiration. This resolves the built-up anticipation and provides a clear, satisfying look at the product.
[08]
The structural pattern this video runs on
Framework
The Sculptural Reveal
To build intrigue and desire for a physical product by revealing it in artistic, fragmented stages, treating it like a piece of art before presenting its complete form.
The Form Hint
A gradual pull-back or introduction of motion (like a slow rotation) to reveal more of the object's silhouette and texture, hinting at the overall shape without providing a complete view.
The Feature Flash
A quick, contrasting cut to a hidden, internal, or unexpected detail. This disrupts the slow reveal's pace, adds a layer of complexity, and highlights a specific product attribute.
The Full Profile Reveal
A wider shot that showcases the object's complete profile, often still in motion, allowing the viewer to appreciate its full design lines and proportions for the first time.
Introducing the Cloudsolo: the first shoe entirely co-designed by LOEWE and On. This limited release is the first to feature a sculptural single heel Cloud element and features a signature lace toggle inspired by the iconic LOEWE pebble. Drops 16 October. Sign up via the link in bio for early access