@sesamestreet
Instagram · Skit
@sesamestreet In celebration of #IndigenousPeoplesDay, Sesame Street’s Word of the Day is “tradition!” Join @BigBird and our friend Zahn McClarnon as we honor Indigenous peoples around the world and the many ways they share their culture and family traditions, today and every day.
Performance
Video #4738 · Skit
[01]
Actor Zahn McClarnon defines traditions for Big Bird and Nani Bird, leading to a conversation where each character shares a personal family or cultural tradition, such as making dried elk meat, birdseed birthday cupcakes, and receiving a Lakota name. The group then creates a new tradition of hugging goodbye and learns the Lakota phrase for 'I will see you soon.'
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 70%
Traditions are special things we do that are passed down from person to person in our family.
Visual hook · 30%
A medium shot of actor Zahn McClarnon on the colorful and detailed Sesame Street set, establishing a familiar and engaging environment.
[06]
Steal this for your own video
is a special thing we do that gets passed down from to .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera, simple definition of a universal concept, immediately establishing the video's theme.
Payoff
The characters enact their new tradition and exchange the parting wisdom, leaving the viewer with a feeling of warmth, connection, and a new perspective.
[08]
The structural pattern this video runs on
Framework
The Teach and Connect Loop
To educate an audience about an abstract concept by grounding it in relatable, diverse, and personal examples, culminating in a shared action and a memorable piece of parting wisdom.
The Conceptual Definition
The host clearly and simply defines the central theme or word, setting the educational foundation for the viewer.
The Relatable Confirmation
A character tests their understanding of the concept with a simple, personal example, which is then validated, making the abstract idea concrete and accessible.
The Cultural Showcase: Tangible
A guest is prompted to share a specific, tangible tradition from their unique cultural background, introducing diversity and a concrete new idea.
The Bridge of Commonality
The original characters connect the guest's unique tradition to a similar one of their own, demonstrating that different cultures share common types of rituals and creating a feeling of unity.
The Cultural Showcase: Intangible
The guest shares a second, deeper tradition related to identity, language, or values, elevating the conversation from a physical practice to a profound cultural concept.
The Inspired Action
The exchange of knowledge inspires the characters to create a new, immediate tradition together, transforming them from passive learners to active participants and culminating in a physical act of connection.
The Parting Wisdom
As a final beat, the guest shares a piece of cultural wisdom that reframes a universal social action (like saying goodbye), providing a memorable and applicable takeaway for the audience.
In celebration of #IndigenousPeoplesDay, Sesame Street’s Word of the Day is “tradition!” Join @BigBird and our friend Zahn McClarnon as we honor Indigenous peoples around the world and the many ways they share their culture and family traditions, today and every day.
branding · throughout
SESAME STREET
Traditions are special things we do that are passed down from person to person in our family. Like you teaching me the friendship hula, tier mommy bad? Is that a tradition? Oh, exactly, my mano nui. Do you have any family traditions, Don? Yes. I'm a member of the Lakota tribe, and a special tradition in my family is my grandparents make dried elk meat. Mhmm. And they call it papa, and they send it to us every year at Christmas. Wow. That sounds like a great tradition. Oh, you no, Mononui, we have a tradition like that. Burn seat birthday cup that sounds like a delicious tradition. You know, another tradition in my family is we give everyone a Lakota name. I have a twin better, and I was the worst. So my Lakota name is tokayaku, which means the first to come. That's beautiful, Zahn. There are so many wonderful traditions and special moments for all of us to celebrate. Oh, Zahn, I have a new tradition. You do? Uh-huh. From now on, whenever we say goodbye to each other, we'll share a big hug. Oh, I love this tradition. You know, in my culture, we don't say goodbye. Mhmm. We say, which means I will see you soon. See you soon. See you soon.