Viral Hooks
Trending short videosSplit-screen new product listicle
J

@jakeheyen

Instagram · Greenscreen Talking Head

@jakeheyen Comment "LAUNCH" to subscribe to @wellworthymedia for the latest health & fitness product launches - delivered every Thursday. --- This week’s best new product drops in health & fitness 👇 - @litmethod launched ARC, an infrared sauna disguised as a full-length mirror. - @avelorunning opened early access for their smart running shoes. - @therabody launched two new recovery devices for the face, neck, and upper back. - @punchydrinks launched hot electrolytes designed to be mixed into warm water. #health #wellness #fitness #newproducts

View original on Instagram

The edit1 shot · 9 text
Shots Text1:13

Performance

Views
175.9K
Likes
4K
Comments
194
Engagement
2.4%
Outlier
23.4×
Length · 24 Oct 2026
1:13

Video #47445 · Greenscreen Talking Head

Split-screen new product listiclefrom @jakeheyen

[01]

Overview

The creator presents a listicle of the best new product launches in the health and fitness category. He uses a split-screen format to narrate over B-roll footage, detailing four new products: a home infrared sauna disguised as a mirror, smart running shoes with built-in sensors, two new recovery massagers from Therabody, and hot electrolyte drink mixes.

[02]

Simple outline

  1. 1Announce product and brand
  2. 2Reveal surprising core feature
  3. 3List practical benefits

[03]

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[04]

Classification

Format
Greenscreen Talking Head
Concepts
Rapid Fire ListicleProduct ShowcaseHeadlines
Elements
Picture-in-PictureGreen Screen CompositeTitle Text Hook
Account
BrandPersonal Brand
Topics
HealthFitnessProduct LaunchTech

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

BEST NEW PRODUCTS IN HEALTH & FITNESS

Verbal hook · 40%

The best new product drops in health and fitness.

Visual hook · 10%

A split-screen composition showing a woman using a facial massager on the top half and a sleek, modern infrared sauna on the bottom half, with the narrator positioned in the center. The combination of high-quality product visuals immediately establishes the video's topic.

[06]

Hook template

Steal this for your own video

BEST NEW [PRODUCT CATEGORY] IN [INDUSTRY OR NICHE]

  • — BEST NEW GADGETS IN KITCHEN & COOKING
  • — BEST NEW RELEASES IN TRUE CRIME & THRILLERS
  • — BEST NEW TOOLS IN PERSONAL FINANCE & INVESTING

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct, high-value promise to reveal the 'best new' items in a specific category, establishing the creator as a knowledgeable curator.

Payoff

The final item provides a novel and accessible twist on a familiar product, leaving the viewer with a sense of surprise and a feeling of being 'in the know.'

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Curated Innovation Showcase

A rapid-fire listicle that presents a curated selection of new, innovative products within a specific niche. Each item is introduced with its unique 'twist' or selling proposition, followed by a quick breakdown of its key features and benefits.

  1. 1

    The 'Stealth' Item

    Introduce the first item by highlighting a deceptive or unexpected primary feature (e.g., a sauna disguised as a mirror), setting the tone for innovation and surprise.

  2. 2

    The 'Data-Driven' Item

    Showcase a product that uses technology and data to provide personalized feedback or enhanced performance, appealing to the desire for optimization.

  3. 3

    The 'Specialized Solution' Item

    Present a product from a known brand that solves a very specific, relatable niche problem (e.g., tech neck, facial tension), demonstrating targeted utility.

  4. 4

    The 'Paradigm Shift' Item

    Conclude with a product that rethinks a common, everyday consumable or habit in a surprising way (e.g., hot electrolytes), offering a novel and accessible final takeaway.

Themes

  • Innovation
  • Wellness Technology
  • Self-Care
  • Biohacking

Techniques

  • Picture-in-Picture
  • Voiceover Narration
  • B-Roll

Trends

  • Product Curation
  • News-style Updates

Post caption

Comment "LAUNCH" to subscribe to @wellworthymedia for the latest health & fitness product launches - delivered every Thursday. --- This week’s best new product drops in health & fitness 👇 - @litmethod launched ARC, an infrared sauna disguised as a full-length mirror. - @avelorunning opened early access for their smart running shoes. - @therabody launched two new recovery devices for the face, neck, and upper back. - @punchydrinks launched hot electrolytes designed to be mixed into warm water. #health #wellness #fitness #newproducts

Text overlays

  • title · beginning

    BEST NEW PRODUCTS IN HEALTH & FITNESS

  • contextual · beginning

    FIRST, LIT LAUNCHED

  • contextual · beginning

    DISGUISED AS A MIRROR

  • contextual · middle

    NEXT, AVELO OFFICIALLY LAUNCHED

  • contextual · middle

    THEIR SMART RUNNING SHOES

  • contextual · middle

    NEXT, THERABODY LAUNCHED

  • contextual · middle

    TWO NEW RECOVERY DEVICES

  • contextual · end

    AND LASTLY, PUNCHY LAUNCHED

  • contextual · end

    HOT ELECTROLYTES

Transcript

The best new product drops in health and fitness. First, Litt launched a home sauna disguised as a mirror. It's called Arc, and it looks like a full length mirror when you're not using it. But inside is a full infrared sauna that heats up to 170 degrees, plus built in red light therapy. You can preheat it from your phone, and it also just plugs into a normal wall outlet. Next, Avelo officially launched their smart running shoes that have built in sensors. It tracks things like foot strike, pronation, impact, and symmetry on every run. Then the app turns that data into real time coaching around your form, training load, and recovery. And the sensors last the life of the shoe without needing to be charged. Next, Therabody launched two new recovery devices. Therm Face combines heat and percussion to help with jaw and facial tension. Then Therm Neck and Upper Body is basically a wearable neck massager with two Theraguns built in. Plus heat and infrared light for things like tech neck and upper back tension. And lastly, punchy launched hot electrolytes. So instead of mixing your electrolyte powder in cold water, these are designed to be mixed in a mug of hot water. They also have magnesium, potassium, and added vitamins for hydration and immunity. A nice alternative for colder months and nighttime sipping.

Split-screen new product listicle | Viral Hooks