@barstoolsports
Instagram · Clip
@barstoolsports The classic, golf academy to community college to failing out of community college, back to community college to Michigan State to failing out of Michigan State to construction back to golf, pipeline
@barstoolsports
Instagram · Clip
@barstoolsports The classic, golf academy to community college to failing out of community college, back to community college to Michigan State to failing out of Michigan State to construction back to golf, pipeline
Performance
Video #47597 · Clip
[01]
A golfer and content creator, BigJohnGolfs, is on a golf course and is asked about his background by Dave Portnoy. He recounts his unconventional journey, starting at a golf academy, getting sidetracked by partying, failing out of community college and then Michigan State, working in construction, and eventually finding his way back to golf. After making a putt, Portnoy questions his identity as a shirtless content creator versus a serious golfer, prompting BigJohn to explain that he's both and that his audience is predominantly male.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
Dave Portnoy learns who BigJohnGolfs is
Verbal hook · 40%
Feel good. I feel good.
Visual hook · 10%
A close-up shot of a man on a sunny golf course wearing a distinctive camo Bass Pro Shops hat and sunglasses, immediately establishing the character and setting.
[06]
Steal this for your own video
learns who is
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens with a text overlay promising a 'discovery' moment, where a well-known personality will learn about an unknown one, creating an immediate knowledge gap and sense of anticipation.
Payoff
The subject corrects the flawed assumption with a surprising fact or statistic that subverts expectations, providing a final punchline that solidifies their unique and counter-intuitive brand identity.
[08]
The structural pattern this video runs on
Framework
The Identity Unboxing
A high-status individual acts as an audience surrogate, methodically interrogating an intriguing but lesser-known character to uncover the surprising and unconventional source of their credibility and fame.
The Persona Glimpse
The subject is introduced mid-conversation, offering a brief, character-defining monologue that establishes their personality and current state.
The Status Check Inquiry
The high-status individual probes the subject's background with a conventional question, attempting to place them within a familiar framework (e.g., 'Did you play professionally?').
The Relatability Monologue
The subject delivers a rapid-fire, self-deprecating backstory filled with failures, pivots, and non-linear progression, establishing them as an underdog and making them more relatable.
The Competence Proof
The narrative cuts away to a brief, visual demonstration of the subject's actual skill in their domain, validating their presence and proving they are not just a personality.
The Quirky Detail Highlight
A third party observes and comments on an unusual or unconventional aspect of the subject's method or equipment, adding to their mystique and reinforcing their unique identity.
The Identity Challenge
The high-status individual poses a direct, binary question that forces the subject to classify their own identity, bringing the core tension of the 'discovery' to a head.
The True Brand Reveal
The subject answers the challenge by explaining the unconventional, non-obvious, and often humorous source of their actual fame, which is separate from their demonstrated skill.
The Flawed Assumption
The high-status individual makes a logical but incorrect assumption about the subject's audience or appeal based on the new information.
The classic, golf academy to community college to failing out of community college, back to community college to Michigan State to failing out of Michigan State to construction back to golf, pipeline
branding · throughout
BIG CEDAR LODGE
title · throughout
Dave Portnoy learns who BigJohnGolfs is
Feel good. I feel good. I was a little hung tits this morning, but, I mean, I got here early, got after it, and now I'm back to baseline. We're good, man. We're good. Did you play at Michigan State? No. I, I went to a golf academy when I was tier, and that's actually... I met Better, and I was tier. I just wanted to play d one golf. I was, like, better than I was now. Am I supposed to know who Carter is? Good King. Got it. And, he... I found out I could drink and smoke weed with the older guys. Right? He's two years older than me, so I hung out with all the older guys. Then, went to community college, filled out a community college, went back to community college, got into Michigan State, filled out of Michigan State, worse construction, got back into golf. Now I'm here. There it is. Good up and down, big John. Thank you, buddy. Rank you. Thank you. You see that putter he uses? How could you do that? Are you are you a wiggle digger or a golfer? More... A little bit of both. I mean, I honestly got big off getting drunk and going to run. Just wearing it. No shirt. Yeah. No shirt. I no get hammered. Go run. So your audience is girls? No. I'm like I'm sorry. worse% girls, 90%, men.