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Trending short videosRetro holiday fashion campaign photos
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@skims

Instagram · Carousel

@skims LAUNCHING OCTOBER 29: THE SKIMS HOLIDAY SHOP.   Nobody does the holidays like SKIMS. Our most anticipated drop of the year is almost ready to unwrap with festive prints, merry shades, and more limited-edition styles you’ll only find this time of year. The Holiday Shop opens Thursday, October 29 at 9AM PT. Photo: @nadialeecohen

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Performance

Views
3.4M
Likes
227.5K
Comments
1.3K
Engagement
6.7%
Outlier
19.1×

Video #47604 · Carousel

Retro holiday fashion campaign photosfrom @skims

[01]

Overview

This is a 5-photo carousel post for the brand SKIMS, announcing their holiday collection. The photos feature a model in various festive outfits within staged, vintage-inspired Christmas scenes, creating a cohesive and stylized editorial lookbook.

[03]

Related videos

[04]

Classification

Format
Concepts
Inspo LookbookThemed AnnouncementProduct Showcase
Elements
Retro AestheticThematic StagingColor Grading

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 70%

LAUNCHING OCTOBER 29: THE SKIMS HOLIDAY SHOP.

Visual hook · 30%

A woman in a provocative pose wearing a low-cut dress and thigh-high stockings next to a Christmas tree, shot in a distinct, grainy retro style. The juxtaposition of sensuality with a nostalgic, wholesome holiday theme creates immediate visual intrigue.

[06]

Hook template

Steal this for your own video

Launching [launch date]: [brand name]'s [seasonal or themed collection name].

  • — Launching March 3: Bloom Skincare's Spring Glow Collection.
  • — Launching November 15: Ridgeline Coffee's Winter Roast Box.
  • — Launching January 2: FitForge Gym's New Year Reset Challenge.

Themes

  • holiday
  • nostalgia
  • sensuality
  • vintage

Techniques

  • film photography aesthetic
  • color grading
  • thematic staging
  • direct flash

Trends

  • 70s aesthetic revival

Post caption

LAUNCHING OCTOBER 29: THE SKIMS HOLIDAY SHOP.   Nobody does the holidays like SKIMS. Our most anticipated drop of the year is almost ready to unwrap with festive prints, merry shades, and more limited-edition styles you’ll only find this time of year. The Holiday Shop opens Thursday, October 29 at 9AM PT. Photo: @nadialeecohen

Retro holiday fashion campaign photos | Viral Hooks