@nbaresdev
Instagram · Carousel
@nbaresdev what did we miss?
@nbaresdev
Instagram · Carousel
@nbaresdev what did we miss?
Performance
Video #48063 · Carousel
[01]
This is a carousel post from 'NBA R&D' showcasing a series of creative and humorous DIY Halloween costumes based on specific and niche moments, players, and culture related to the NBA. Each slide uses a side-by-side format to compare the low-budget costume to the original reference photo, creating a comedic effect for knowledgeable basketball fans.
[02]
[03]
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What stops the scroll in the first 3 seconds
Title hook · 50%
NBA HALLOWEEN COSTUMES
Verbal hook · 20%
what did we miss?
Visual hook · 30%
An absurdly low-budget and humorous DIY costume (a man in a basketball jersey with a black stain on it) is shown side-by-side with the actual sports moment it references, creating immediate comedic contrast.
[06]
Steal this for your own video
THAT ONLY WILL GET
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening slide functions as both a title card for the collection and the first complete example, immediately demonstrating the carousel's core comedic formula to the viewer.
Payoff
The final slide breaks the established pattern to deliver a singular, direct call-to-action, leveraging the entertainment value of the preceding slides to drive a specific action, such as following the account.
[08]
The structural pattern this video runs on
Framework
The DIY Reference Reveal
To showcase a series of creative, low-fidelity interpretations of niche cultural references, creating humor by juxtaposing the amateur creation against the professional original. A recurring, incredulous headline format ('What do you mean you're...') establishes a consistent comedic tone.
The Thematic Showcase
A series of subsequent slides that each present a new item in the collection. Each slide strictly adheres to the established visual and textual formula, creating a predictable and satisfying rhythm that encourages swiping through the entire list.
The Loop
The penultimate slide repeats the first slide, a common platform tactic to re-engage the viewer, reinforce the initial hook, and create a seamless loop effect if the user continues swiping.
what did we miss?
title · photo_0
NBA HALLOWEEN COSTUMES
title · photo_0
WHAT DO YOU MEAN YOU'RE... JAYLEN BROWN'S HAIR STAIN
branding · photo_0
NBA R&D
title · photo_1
WHAT DO YOU MEAN YOU'RE... LEBRON'S HELICOPTER
branding · photo_1
NBA R&D
title · photo_2
WHAT DO YOU MEAN YOU'RE... JARED MCCAIN'S NAILS
branding · photo_2
NBA R&D
title · photo_3
WHAT DO YOU MEAN YOU'RE... THE JOKIC BROTHERS
branding · photo_3
NBA R&D
title · photo_4
WHAT DO YOU MEAN YOU'RE... OG'S TIP IN
title · photo_5
WHAT DO YOU MEAN YOU'RE... MR. WHAMMY
contextual · photo_5
MR. WHAMMY SAYS HAPPY HALLOWEEN FROM @NBARESDEV GO NETS!
title · photo_6
WHAT DO YOU MEAN YOU'RE... STEPH'S MOUTHGUARD
title · photo_7
WHAT DO YOU MEAN YOU'RE... TIMOTHÉE AND KYLIE
title · photo_8
NBA HALLOWEEN COSTUMES
title · photo_8
WHAT DO YOU MEAN YOU'RE... JAYLEN BROWN'S HAIR STAIN
call-to-action · photo_9
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