Viral Hooks
Trending short videosCreator showcases high fashion horror looks.
W

@wisdm

Instagram · Cinematic Trailer

@wisdm High Fashion Halloween Part 2: Horror Movies Video on how this came together soon on YouTube (link in bio) Directed Shot Modeled & edited by @wisdm Executive Producer - @thetimmac Executive Producer - @edensutley  Production Manager - @daniellejolie22  Production Coordinator - @taraknehans  Stand-in Model - @4.gvn1 Gaffer - @oliviermetzler Key Grip - @jakesofaer Art Director - @soadypop Set Designer - @danielaclementi Set Decorator - @femmmbot  Leadman - followthentrain Set Dresser - @jake.saez  Wardrobe Assistant - @richmondokeke  EA / BTS Day 1 - @tiffanyhkim BTS Day 2 - @yogabagavin Art PA - @wolrdofshit Art PA - @isaackoenig Production Consultants - @wildcatter_la

View original on Instagram

The edit1 shot · 13 text
Shots Text1:35

Performance

Views
7.1M
Likes
798.2K
Comments
6.5K
Engagement
11.3%
Outlier
1.8×
Length · 30 Oct 2026
1:35

Video #48140 · Cinematic Trailer

Creator showcases high fashion horror looks.from @wisdm

[01]

Overview

The creator begins by addressing a viewer's question about why he doesn't celebrate Halloween, but before he can answer, the video cuts to a high-production montage. He then showcases a series of eight distinct, high-fashion outfits, each inspired by a character or concept from a different horror movie. Each look is presented with cinematic shots, dramatic music, and text overlays identifying the movie inspiration, character name, and designer clothing credits, before concluding with a title card for the project.

[02]

Simple outline

  1. 1Pose a relatable question
  2. 2Subvert expectation with a montage
  3. 3Showcase a series of concepts
  4. 4Provide a concluding title card

[03]

Related videos

[04]

Classification

Concepts
Inspo Lookbook
Elements
Montage EditingText OverlayColor GradingSpeed RampingB-Roll Cutaway

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

Why don't you celebrate

Verbal hook · 40%

Every year, I get asked why I don't celebrate Halloween, and the answer is pretty simple.

Visual hook · 25%

The video opens on the creator in a casual setting, but immediately cuts to a high-production, cinematic montage of surreal and dramatic horror-themed fashion looks, creating a strong pattern interrupt.

[06]

Hook template

Steal this for your own video

Every [recurring timeframe], I get asked why I [surprising non-behavior], and the answer is pretty simple.

  • — Every year, I get asked why I don't celebrate Halloween, and the answer is pretty simple.
  • — Every week, I get asked why I never do cardio, and the answer is pretty simple.
  • — Every time I post, I get asked why I don't use a fancy camera for my cooking videos, and the answer is pretty simple.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct-to-camera address that poses a common question from a comment, creating a false expectation of a simple, conversational answer.

Payoff

A formal, cinematic title card that names the entire project and credits the creator, reframing the video as a curated artistic work rather than a casual social media post.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Bait-and-Switch Showcase

The video establishes a relatable, low-stakes premise (answering a comment) to hook the viewer, then immediately subverts this expectation by launching into a high-production, rapid-fire montage of thematically linked concepts, using sensory overload and cultural references to maintain engagement.

  1. 1

    The Pattern Interrupt

    An abrupt, jarring cut that completely abandons the initial premise and transitions into a high-energy, cinematic montage, signaling the video's true purpose and creating surprise.

  2. 2

    The Thematic Gauntlet

    The core of the video, consisting of a rapid succession of distinct, self-contained segments. Each segment presents a new concept using a consistent, repeatable visual formula, creating a rhythmic and engaging viewing experience.

  3. 3

    The Rapid Recap

    A high-speed flash-cut sequence that quickly cycles through the title cards of all previously shown concepts, reinforcing the breadth and variety of the showcase.

Themes

  • creativity
  • horror
  • high fashion
  • artistic expression

Techniques

  • cinematography
  • costume design
  • set design
  • montage editing

Trends

  • high-effort content
  • cinematic shorts

Post caption

High Fashion Halloween Part 2: Horror Movies Video on how this came together soon on YouTube (link in bio) Directed Shot Modeled & edited by @wisdm Executive Producer - @thetimmac Executive Producer - @edensutley  Production Manager - @daniellejolie22  Production Coordinator - @taraknehans  Stand-in Model - @4.gvn1 Gaffer - @oliviermetzler Key Grip - @jakesofaer Art Director - @soadypop Set Designer - @danielaclementi Set Decorator - @femmmbot  Leadman - followthentrain Set Dresser - @jake.saez  Wardrobe Assistant - @richmondokeke  EA / BTS Day 1 - @tiffanyhkim BTS Day 2 - @yogabagavin Art PA - @wolrdofshit Art PA - @isaackoenig Production Consultants - @wildcatter_la

Text overlays

  • contextual · beginning

    Reply to Really bro's comment Why don't you celebrate

  • title · middle

    TALK TO ME THE HAND

  • informational · middle

    BACKPACK: LEON EMMANUEL BLANCK CLOAK: RICK OWENS

  • title · middle

    PEARL

  • title · middle

    THE SUBSTANCE MONSTRO ELISASUE

  • title · middle

    MIDSOMMAR THE MAY QUEEN

  • informational · middle

    NECKPIECE: ANN DEMEULEMEESTER JUMPSUIT: LRS

  • title · middle

    A QUIET PLACE THE DEATH ANGELS

  • informational · middle

    JACKET: RICK OWENS BOOTS: SCRY

  • title · middle

    OBSESSION FREAKY NIKKI

  • title · middle

    BACKROOMS CAPTAIN CLARK

  • title · middle

    SINNERS STACK REMMICK

  • title · end

    HIGH FASHION HALLOWEEN II 'HORROR MOVIES' BY WISDOM KAYE

Transcript

Every year, I get asked why I don't celebrate Halloween, and the answer is pretty simple. I just

Creator showcases high fashion horror looks. | Viral Hooks