Viral Hooks
Trending short videosSanrio theme demo in Figma
F

@figma

Instagram · Screen Recording

@figma Figma is better with @hellokitty and Friends For the next week, choose a character in FigJam and your cursor, washi tape, sticky notes might look a little bit cuter

View original on Instagram

The edit1 shot · 4 text
Shots Text0:25

Performance

Views
1.7M
Likes
89.3K
Comments
519
Engagement
5.3%
Outlier
43.1×
Length · 2 Nov 2026
0:25

Video #48270 · Screen Recording

Sanrio theme demo in Figmafrom @figma

[01]

Overview

The creator showcases a new collaboration between Figma and Sanrio by first showing an animated loading screen. They then demonstrate how to activate the 'Sanrio mode' and cycle through various character themes like Hello Kitty and My Melody, before showing the themed cursors, washi tape, and stamps in action on a sample FigJam board.

[02]

Simple outline

  1. 1Tease branded integration
  2. 2Showcase customization options
  3. 3Demonstrate practical application
  4. 4Show collaborative result

[03]

Related videos

[04]

Classification

Concepts
Showcase
Elements
Screen RecordingMotion GraphicsGamified UI Overlay
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Visual hook · 100%

The video opens with an animated loading bar featuring the Hello Kitty character, which fills up and culminates in a confetti explosion, creating immediate visual interest and anticipation.

[06]

Hook template

Steal this for your own video

Open on an animated loading bar starring [beloved mascot or brand character] that fills up to 100% and bursts into a [celebratory visual payoff], revealing [the new thing you're about to demo].

  • — Open on an animated loading bar starring a pixel-art Tamagotchi that fills up to 100% and bursts into a confetti explosion, revealing the retro dark-mode theme in your budgeting app.
  • — Open on an animated loading bar starring a cartoon avocado that fills up to 100% and bursts into a shower of gold sparkles, revealing the 5-ingredient guacamole recipe you're about to make.
  • — Open on an animated loading bar starring a tiny cartoon dumbbell that fills up to 100% and bursts into a fireworks display, revealing the new 20-minute home workout you're about to walk through.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A visually engaging and branded loading sequence that creates anticipation for a new experience, culminating in a small, celebratory visual burst.

Payoff

A final, satisfying visual that brings all the customized elements together, reinforcing the theme of community, fun, and shared experience.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Playful Integration Demo

To reveal a new, fun, and branded feature within an existing platform by demonstrating its customization options and its application in a real-world, collaborative context.

  1. 1

    The Secret Button

    Reveal a new, branded entry point within a familiar interface, which is then activated to reveal the name of the special mode, confirming the integration.

  2. 2

    The Option Gauntlet

    Rapidly display a variety of personalization options, each with its own unique visual theme, to quickly and efficiently showcase the breadth of the new feature.

  3. 3

    The In-Context Application

    Transition to a practical use case, demonstrating how the chosen customizations are integrated as functional and aesthetic elements (cursors, stickers, etc.) within the platform's core environment.

  4. 4

    The Collaborative Climax

    Conclude by showing multiple customized elements from different users interacting simultaneously, culminating in a final 'group snapshot' moment that highlights the social and fun aspects of the feature.

Themes

  • collaboration
  • branding
  • user experience
  • kawaii aesthetic

Techniques

  • screen recording
  • motion graphics
  • UI demonstration

Trends

  • brand collaboration
  • in-app customization

Post caption

Figma is better with @hellokitty and Friends For the next week, choose a character in FigJam and your cursor, washi tape, sticky notes might look a little bit cuter

Text overlays

  • contextual · beginning

    Sanrio® mode

  • informational · beginning

    Choose your Sanrio® character

  • branding · beginning

    HELLO KITTY

  • branding · end

    © 2026 SANRIO CO., LTD. Used Under License.

Sanrio theme demo in Figma | Viral Hooks