@figma
Instagram · Screen Recording
@figma Figma is better with @hellokitty and Friends For the next week, choose a character in FigJam and your cursor, washi tape, sticky notes might look a little bit cuter
@figma
Instagram · Screen Recording
@figma Figma is better with @hellokitty and Friends For the next week, choose a character in FigJam and your cursor, washi tape, sticky notes might look a little bit cuter
Performance
Video #48270 · Screen Recording
[01]
The creator showcases a new collaboration between Figma and Sanrio by first showing an animated loading screen. They then demonstrate how to activate the 'Sanrio mode' and cycle through various character themes like Hello Kitty and My Melody, before showing the themed cursors, washi tape, and stamps in action on a sample FigJam board.
[02]
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[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
The video opens with an animated loading bar featuring the Hello Kitty character, which fills up and culminates in a confetti explosion, creating immediate visual interest and anticipation.
[06]
Steal this for your own video
Open on an animated loading bar starring that fills up to 100% and bursts into a , revealing .
[07]
The promise the opener makes, and how the video pays it back
Hook
A visually engaging and branded loading sequence that creates anticipation for a new experience, culminating in a small, celebratory visual burst.
Payoff
A final, satisfying visual that brings all the customized elements together, reinforcing the theme of community, fun, and shared experience.
[08]
The structural pattern this video runs on
Framework
The Playful Integration Demo
To reveal a new, fun, and branded feature within an existing platform by demonstrating its customization options and its application in a real-world, collaborative context.
The Secret Button
Reveal a new, branded entry point within a familiar interface, which is then activated to reveal the name of the special mode, confirming the integration.
The Option Gauntlet
Rapidly display a variety of personalization options, each with its own unique visual theme, to quickly and efficiently showcase the breadth of the new feature.
The In-Context Application
Transition to a practical use case, demonstrating how the chosen customizations are integrated as functional and aesthetic elements (cursors, stickers, etc.) within the platform's core environment.
The Collaborative Climax
Conclude by showing multiple customized elements from different users interacting simultaneously, culminating in a final 'group snapshot' moment that highlights the social and fun aspects of the feature.
Figma is better with @hellokitty and Friends For the next week, choose a character in FigJam and your cursor, washi tape, sticky notes might look a little bit cuter
contextual · beginning
Sanrio® mode
informational · beginning
Choose your Sanrio® character
branding · beginning
HELLO KITTY
branding · end
© 2026 SANRIO CO., LTD. Used Under License.