Viral Hooks
Trending short videosFemale runner's emotional marathon finish
P

@philybowden

Instagram · Carousel

@philybowden The NYC Marathon 2026 I don’t really know how to post this. Sharing anything here feels strange right now, and so does carrying on with work and normal life. I almost feel guilty doing it, but I ran New York for Ciara, so I want to tell you about it. I finished 17th, in a time of 2:30:45. It wasn’t the New York I’d dreamed of, but I’m proud of how I fought, rallying for 14 miles of solo running and closing the gap on the field in front of me in the last 10km. It’s my first marathon since London 2025 after being injured last year, and it feels good to be back. It’s a big step forward. I’ll never be able to separate running the New York City Marathon from running it knowing I’d just lost an incredible friend. You can try to put it all in a box, to stay in athlete mode and focus on process over emotion for 26.2 miles and I did my best, but I’m human, and it’s never that simple. Parts of the race are a blur, and at first I felt numb and indifferent about the result. It’s hard to care about a few seconds here or a few positions there when running a marathon seems so irrelevant right now. But I know that’s not how Ciara would see it. She was a fighter in everything she put her mind to, her sport especially, but also in how she showed up for those lucky enough to have her as a friend. So I fought for her. Thank you to the women in the pro field who were there to catch me yesterday. I’m so appreciative of you for being there for me in those moments. Carrying on feels hard and strange when someone has gone, and grief is cruel, but Ciara would want us to find joy amongst it all, to make the absolute most of the time we have and to laugh more than we cry. I’m keeping her with me by doing that as much as I possibly can. Yesterday held so many emotions that seemed to conflict with one another. Sadness, shock, happiness, pride, love, fear. Its strange that they can all exist at the same time, but that is the reality of living. This one was for you, Ciara 🤍 📸 @katrinagaisford

View original on Instagram

Performance

Views
1.7M
Likes
110.1K
Comments
1.2K
Engagement
6.7%
Outlier
13.5×

Video #48281 · Carousel

Female runner's emotional marathon finishfrom @philybowden

[01]

Overview

This is a four-photo carousel documenting a female athlete's experience at the New York City Marathon. The images capture the sequence of emotions from crossing the finish line in triumph, to physical exhaustion, to an emotional embrace with another person. The accompanying caption reveals she was running in memory of a friend, adding a deep layer of emotional context to the visuals.

[03]

Related videos

[04]

Classification

Format
Concepts
Journey DocumentationVulnerable MonologueMilestone Celebration
Elements
Low-Angle ShotIntimate Close-UpColor Grading

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

I don’t really know how to post this. Sharing anything here feels strange right now, and so does carrying on with work and normal life. I almost feel guilty doing it, but I ran New York for Ciara, so I want to tell you about it.

Visual hook · 40%

The first image provides a strong visual hook with a dynamic, low-angle shot of the runner crossing the brightly colored finish line, arm raised in a powerful gesture. The clear depiction of a peak athletic moment creates immediate human interest and a sense of climax.

[06]

Hook template

Steal this for your own video

I don't really know how to post this. [Admission of how strange or hard things feel right now], but I [did the thing] for [person or cause], so I want to tell you about it.

  • — I don't really know how to post this. Opening my laptop and answering emails feels strange right now, but I finally launched the bakery for my grandmother, so I want to tell you about it.
  • — I don't really know how to post this. Celebrating anything feels wrong right now, but I finished my nursing degree for my late mentor, so I want to tell you about it.
  • — I don't really know how to post this. Even picking up a hammer feels strange this week, but I rebuilt the whole porch for my dad, so I want to tell you about it.

Themes

  • perseverance
  • resilience
  • grief
  • friendship
  • athletic achievement

Techniques

  • action photography
  • candid portraiture
  • emotional capture
  • low-angle shot

Trends

  • vulnerability post
  • photo dump
  • storytelling through captions

Post caption

The NYC Marathon 2026 I don’t really know how to post this. Sharing anything here feels strange right now, and so does carrying on with work and normal life. I almost feel guilty doing it, but I ran New York for Ciara, so I want to tell you about it. I finished 17th, in a time of 2:30:45. It wasn’t the New York I’d dreamed of, but I’m proud of how I fought, rallying for 14 miles of solo running and closing the gap on the field in front of me in the last 10km. It’s my first marathon since London 2025 after being injured last year, and it feels good to be back. It’s a big step forward. I’ll never be able to separate running the New York City Marathon from running it knowing I’d just lost an incredible friend. You can try to put it all in a box, to stay in athlete mode and focus on process over emotion for 26.2 miles and I did my best, but I’m human, and it’s never that simple. Parts of the race are a blur, and at first I felt numb and indifferent about the result. It’s hard to care about a few seconds here or a few positions there when running a marathon seems so irrelevant right now. But I know that’s not how Ciara would see it. She was a fighter in everything she put her mind to, her sport especially, but also in how she showed up for those lucky enough to have her as a friend. So I fought for her. Thank you to the women in the pro field who were there to catch me yesterday. I’m so appreciative of you for being there for me in those moments. Carrying on feels hard and strange when someone has gone, and grief is cruel, but Ciara would want us to find joy amongst it all, to make the absolute most of the time we have and to laugh more than we cry. I’m keeping her with me by doing that as much as I possibly can. Yesterday held so many emotions that seemed to conflict with one another. Sadness, shock, happiness, pride, love, fear. Its strange that they can all exist at the same time, but that is the reality of living. This one was for you, Ciara 🤍 📸 @katrinagaisford

Female runner's emotional marathon finish | Viral Hooks