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Trending short videosVibrant heirloom chrysanthemum flower showcase
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@floretflower

Instagram · Carousel

@floretflower The heirloom chrysanthemums are just starting to flower and I’m so excited to meet all of the new (to me) varieties that we are trialing this year! I’ve been working on a whopping new resource about how to grow them that’ll include all of my favorites, plus the Floret Library will also be getting a big infusion of new varieties. If you have any questions you want me to be sure to answer or things you’re curious about, now’s the time to ask! I’ve also labeled each photo with the variety name. This first gem is Chrysanthemum Jill Anderton. #chrysanthemums Chrysanthemum Peter Magnus Chrysanthemum Peter Magnus Chrysanthemum Harry Anderton Chrysanthemum Harry Anderton Chrysanthemum Purple Light Chrysanthemum Purple Light Chrysanthemum Pink Fleece Chrysanthemum Helen Mae Chrysanthemum Helen Mae Chrysanthemum Rome

View original on Instagram

Performance

Views
586.9K
Likes
39.1K
Comments
931
Engagement
6.8%
Outlier
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Video #48297 · Carousel

Vibrant heirloom chrysanthemum flower showcasefrom @floretflower

[01]

Overview

A carousel of 11 high-quality photos showcasing various heirloom chrysanthemum varieties in full bloom. The post serves to share the beauty of the flowers, identify specific types for fellow gardeners, and solicit questions for an upcoming educational resource on growing them.

[03]

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[04]

Classification

Format
Carousel
Concepts
Showcase CarouselLifestyle CarouselBehind The Scenes
Elements
Overhead ShotIntimate Close-UpShallow Depth of Field
Account
BrandPersonal Brand
Topics
GardeningFloristryAgriculture

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook

The heirloom chrysanthemums are just starting to flower and I’m so excited to meet all of the new (to me) varieties that we are trialing this year!

Visual hook

The vibrant, saturated pinks and magentas of the flowers create a strong color pop that immediately grabs attention. The dense, intricate patterns of the petals in the close-up and overhead shots are visually captivating and draw the viewer in to inspect the details.

Themes

  • Nature's beauty
  • Horticulture
  • Flower appreciation
  • Gardening
  • Seasonal blooms

Techniques

  • Close-up photography
  • Overhead shot
  • Natural lighting
  • Shallow depth of field

Trends

  • Aesthetic photo dump
  • Educational carousel
  • Behind-the-scenes farming

Post caption

The heirloom chrysanthemums are just starting to flower and I’m so excited to meet all of the new (to me) varieties that we are trialing this year! I’ve been working on a whopping new resource about how to grow them that’ll include all of my favorites, plus the Floret Library will also be getting a big infusion of new varieties. If you have any questions you want me to be sure to answer or things you’re curious about, now’s the time to ask! I’ve also labeled each photo with the variety name. This first gem is Chrysanthemum Jill Anderton. #chrysanthemums Chrysanthemum Peter Magnus Chrysanthemum Peter Magnus Chrysanthemum Harry Anderton Chrysanthemum Harry Anderton Chrysanthemum Purple Light Chrysanthemum Purple Light Chrysanthemum Pink Fleece Chrysanthemum Helen Mae Chrysanthemum Helen Mae Chrysanthemum Rome

Vibrant heirloom chrysanthemum flower showcase | Viral Hooks