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Trending short videosExpert gives four wine etiquette tips
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@williamhanson

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@williamhanson Save these tips for the next time you’re drinking wine in a restaurant! #dining #etiquette #williamhanson #wine

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Performance

Views
2.3M
Likes
80.1K
Comments
643
Engagement
3.5%
Outlier
9.7×
Length · 11 Oct 2026
1:21

Video #49011 · Prop Yap

Expert gives four wine etiquette tipsfrom @williamhanson

[01]

Overview

An etiquette expert presents a four-part guide on how to drink wine properly in a restaurant. He first advises on ordering, suggesting the house wine over the second-cheapest option. He then demonstrates how to taste wine by sniffing for corkage, explains the correct way to hold a glass by the stem, and finally shows how to signal that a bottle is finished by leaving it upright on the table.

[02]

Simple outline

  1. 1Present common situation
  2. 2Debunk popular method
  3. 3Prescribe superior alternative
  4. 4Justify the new rule

[03]

Related videos

[04]

Classification

Format
Concepts
Tutorial / How ToGood vs Bad
Elements
Text OverlayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

How to drink wine, properly 1) Ordering

Verbal hook

When ordering wine in a restaurant, don't fall into the mistake of ordering the second cheapest wine on the wine list

Visual hook

A medium shot of a well-dressed man in an upscale restaurant, directly addressing the camera. The sophisticated setting with checkered floors and wood paneling immediately establishes a theme of class and etiquette.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, numbered title card that clearly states the overarching topic and the specific sub-topic of the first list item, promising a structured lesson in 'proper' behavior.

Payoff

The final beat provides a concluding piece of advice that completes the chronological sequence, leaving the viewer with a full, actionable set of rules for the entire experience.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Etiquette Corrector

A chronological, numbered list that systematically corrects common mistakes within a specific domain by presenting a 'Don't do this / Do this instead' binary, supported by a rationale for why the 'correct' way is superior.

  1. 1

    The Opening Gambit Rule

    Addresses the first action in a sequence (ordering). It debunks a common 'safe' choice and offers a more confident, insider alternative, establishing the creator's authority.

  2. 2

    The Performance Ritual Rule

    Tackles a performative action (tasting). It dismisses an overly complex, showy method in favor of a simple, functional one, reframing sophistication as understated purpose.

  3. 3

    The Physical Technique Rule

    Focuses on the physical interaction with an object (holding). It provides a practical, science-based reason to avoid a common habit while also attaching a negative social judgment to it.

  4. 4

    The Closing Signal Rule

    Concludes the chronological sequence by addressing the final action (finishing). It contrasts a crude, obvious signal with a subtle, more elegant one, reinforcing the theme of quiet confidence.

Themes

  • etiquette
  • sophistication
  • social norms

Techniques

  • direct address
  • demonstration

Trends

  • educational content
  • listicle format

Post caption

Save these tips for the next time you’re drinking wine in a restaurant! #dining #etiquette #williamhanson #wine

Text overlays

  • title · beginning

    How to drink wine, properly 1) Ordering

  • informational · middle

    2) Tasting

  • informational · middle

    3) Holding

  • informational · end

    4) Finishing

Transcript

When ordering wine in a restaurant, don't fall into tier mistake of ordering the second cheapest wine on the wine list because it's often the one with the biggest markup and is the poorest quality. Instead, if you are on a budget, just order the house wine. House wine is fine. It's the wine the establishment have chosen to represent them. Here's how to taste wine in a restaurant. Now there's no need to do all of this swilling it around in the glass thing. It's very Ponzi. All you do once a bit has been poured is give it a a delicate sniff to see if the bottle has been caught. And if it has been caught, it will taste of moldy mushrooms or damp cardboard, most unattractive. The only time it's okay to taste the wine is if you think it is served at the wrong temperature. It's too hot or too good. In which case, you politely and quietly let your sommelier know. How to hold a wine glass? Don't make the mistake of picking it up from the bowl. Otherwise, the heat from your hand is going to go through the glass and change the temperature and taste of the liquid inside. You also look a bit like an alcoholic. Instead, pick up the glass from the top of the shaft. When you finish your bottle of wine, how do you signal to the waiting staff that you would like another one? Well, what you definitely don't do is stick the bottle upside down in the ice bucket. Instead, leave it on the table because then they can clearly see that it's empty.