@qoves
Instagram · Faceless
@qoves Ok is this guy hot to you, or no?
@qoves
Instagram · Faceless
@qoves Ok is this guy hot to you, or no?
Performance
Video #49157 · Faceless
[01]
The creator presents a man's face and asks viewers if they find him attractive, then explains that research indicates gay men are more likely to find him attractive than straight women are. To support this, the creator cites two scientific studies, showing a tweet from one researcher and explaining that gay men tend to prefer more masculine faces. The video concludes by asking for viewer comments and promoting a personalized aesthetic plan service.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
Is he hot or not?
Verbal hook
Do you think this guy is attractive or not?
Visual hook
A direct, centered, head-on portrait of a man smiling at the camera, immediately presenting the subject of the video's central question.
[07]
The promise the opener makes, and how the video pays it back
Hook
Pose a direct, binary question about a visual subject that forces the viewer to form an immediate opinion and take a stance.
Payoff
A dual call-to-action that first invites the viewer to contribute their own theories to the comments (driving engagement) and then funnels them toward a commercial offering.
[08]
The structural pattern this video runs on
Framework
The Predictive Justification Framework
Make a provocative prediction about the viewer's identity based on their answer to a simple binary question, then justify that prediction with external evidence to create a feeling of insightful revelation.
The Identity Gambit
Make a provocative prediction about the viewer's identity or group affiliation based on their presumed answer to the hook question, creating a strong 'need to know' why.
The Justification Pivot
Explicitly ask 'Why?' to signal a transition from the bold claim to the supporting evidence, holding the viewer's attention.
The Primary Evidence Drop
Introduce an external, authoritative source (like a study or data set) that forms the core of the argument, lending credibility to the initial claim.
The Key Insight Reveal
State the specific, crucial finding from the evidence that directly explains the connection between the viewer's choice and the identity prediction.
The Corroboration Layer
Reinforce the argument by citing a second, related piece of research or data, increasing the perceived validity of the conclusion.
The Visual Deconstruction
Connect the abstract evidence back to the initial visual subject by highlighting specific features that exemplify the findings.
Ok is this guy hot to you, or no?
title · beginning
Is he hot or not?
contextual · beginning
Do you think this guy
contextual · beginning
is attractive or not?
informational · beginning
You're more likely to be gay
informational · beginning
We'd guess you're a straight woman
title · middle
Why?
informational · middle
We asked ~500,000 people who they'd date (from faces). For each group of raters, we examined which faces they rated HIGHER than the other groups (attracted to that gender) did.
informational · middle
Gay men liked this face more than straight women.
title · middle
Gay men like manly faces more than women
informational · middle
Ciocca, G., Limoncin, E., Cellerino, A., Fisher, A. D., Gravina, G. L., Carosa, E., ... & Jannini, E. A. (2014). Gender identity rather than sexual orientation impacts on facial preferences. The Journal of Sexual Medicine, 11(12), 2900-2909.
contextual · middle
LUKE EVANS, WELSH ACTOR, AND HIS BOYFRIEND FRAN TOMAS
informational · middle
Heavy brow ridge
informational · middle
Thick brows
informational · middle
Broad nose
informational · middle
Dense stubble
informational · middle
Thick neck
call-to-action · end
What do you think?
branding · end
We write personalized glow-up plans at Qoves.com
call-to-action · end
click the link in bio at Qoves.com
Do you think this guy is attractive or not? If we think he is, we'd tentatively guess that you're perhaps a gay man, and if no, we'd guess that you're a straight woman. Now why would we guess that? Well Greenberg and colleagues showed different faces to half a million people, and asked who they would date and among people attracted to men, gay men rated this specific face significantly higher than straight women did. And that actually fits with previous research from Sekoka rank colleagues which find that gay men tend to prefer more masculine faces than straight women no. And this face stands out as conspicuously masculine. Leave a comment for why you think gay men are perhaps more into mannered looking men, and if you want us to write you a GLOBE plan yourself, click the link in bio at kooz.com.