The video presents a short, cinematic narrative set at a luxurious French Riviera hotel, managed by an eccentric and passionate character. It follows various guests arriving and enjoying their "perfect summer getaway," with snippets of dialogue and scenes of driving, relaxing by the water, and playing games. The entire piece functions as a brand film for GANT, associating the clothing with an aspirational, sophisticated, and fun summer lifestyle.
Post caption
This Summer: The Perfect Summer Getaway featuring @edgyalbert @damianhardung @ben_radcliffe @lamialand @paulussamb @franciscofaria @joannepalmaro
Join us for a meticulously curated summer getaway at @chateaudetheoule in the South of France.
Watch the story unfold as friends check in, one by one, greeted with signature flair by our forever favorite (and famously overcommitted) hotel manager, Albert.
And if you’re in town, swing by the beach club La Plage Blanche. We’re open all summer. No RSVP needed… though Albert would probably prefer it. #GANT
Transcript
Oh, if you haven't been, I mean, you have to get down here. Yes. We are under new management this summer. It's everything you saw before, but it's better. Come. I mean, that's what we're here for. Let's good. Come. Let's go. Come. Wow. It has to be perfect. Good at the view over here. It's gonna be fine. This is what it's really about, you know? No, we suffer the outrages of the outside world no that we can come here to truly let go. Someone's thirsty? That was actually me cheating, but you didn't notice. I think it's gonna be a good summer. If you need anything at all, and I mean anything, I am very passionate about hotel management. I take this very seriously, so Oh, you're reading. I'm sorry. French Riviera, isn't it? Just better serious. No. Don't you understand? How's the reading going? 42. Yeah. Expand your horizons. That's what I said. You need training, dude. Oh, no. No. No. No. No. No. No. No. No. No. No. No. No. One time I lost a customer. Didn't pass away. He just didn't come back. Spiritually, he'll be with us forever. Thank you for your interest in booking the perfect summer getaway. No. You hang up. You hang up first.
