@robertmckeaveney
Instagram · Graphic Yap
@robertmckeaveney I use this strat EVERY post. #brandowner #advice #contentcreation #entrepreneur #viral
Trending short videosExplains trendjacking with examples
The edit1 shot · 2 text
Shots Text0:58
Performance
- Views
- 259.3K
- Likes
- 15.6K
- Comments
- 70
- Engagement
- 6%
- Length · 25 Oct 2026
- 0:58
Video #49293 · Graphic Yap
Explains trendjacking with examplesfrom @robertmckeaveney
[01]
Overview
The creator explains the content strategy of 'trendjacking' by first showing a series of viral videos and then showcasing his own successful versions of them. He defines the term, explains that it involves twisting an already viral concept into your own content, and argues that this method leads to more consistent virality. He concludes with a call-to-action, encouraging viewers to follow his account for more marketing strategies.
[02]
Simple outline
- 1Present paired examples
- 2Name the connecting concept
- 3Justify the concept's value
- 4Show proof of results
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook
If you find this...
Visual hook
An immediate cut from the speaker to a dynamic, action-filled video of people playing a game in a backyard at night. This serves as a strong pattern interrupt and visual hook.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A rapid-fire sequence of 'If A, then B' examples that establishes a mysterious pattern, compelling the viewer to watch for the explanation.
Payoff
A direct call to action that frames the creator as an expert and promises more valuable insights, encouraging a follow.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Pattern Reveal Formula
To demonstrate a powerful, replicable strategy by first showing multiple examples of it in action, then explicitly naming and explaining the strategy, and finally proving its effectiveness to establish authority.
- 1
The Conceptual Bridge
Presents the final and most abstract 'A -> B' example, which serves as a direct transition from the examples to the core thesis.
- 2
The Concept Reveal
Explicitly names the underlying principle or strategy that connects all the preceding examples, providing the 'aha' moment and resolving the initial curiosity.
- 3
The Strategic Justification
Explains the logic and benefits of the revealed concept, answering the 'why should I care?' question and delivering the core value of the video.
- 4
The Authority Signal
Displays evidence of the creator's own success using the strategy, building credibility and validating the advice just given.
Themes
Techniques
Trends
Post caption
I use this strat EVERY post. #brandowner #advice #contentcreation #entrepreneur #viral
Text overlays
branding · middle
Wants and Needs 107 posts 878K followers Clothing (Brand) Black Sweatsuit RESTOCKED Take action. www.wantsandneeds.com
call-to-action · end
Robert McKeaveney 52 posts 202K followers 56 following Co-owner of @wantsandneedsbrand_ TAKE ACTION. wantsandneeds.com and 1 more
Transcript
If you find this Two, one. Three, two, one. Then make this if you find this if you find this Then make this... If you find this... Make it exist first and then make it good better. Make it exist first and then make it good later. Make it exist first and then make it good later. Then make this. If you're broke, make videos about getting rich. If you're skinny, make videos about getting jacked. If you're lazy, make videos about becoming productive. You find a video that has already gone viral and twist it into your own. This is called trend jacking, and I use this strategy for almost every video I post. It allows you to go viral more consistently because each video you're posting is based off of one that has already worked. And if you wanna see more strategies, then make sure to follow the best marketer in the world.