@livio.matti
Instagram · Carousel
@livio.matti Results from Photoshoot with: @cedricioo . . @oddamagazine Creative Director @davidmartingss Fashion Editor @lauramartinlp Fashion Coordinator @lolamaqueda Fashion Coordinator Assistant @julia_janeiro In conversation with @luis.cosas Words by @carobenjumea_ Special thanks to @louisvuitton team
Performance
Video #49357 · Carousel
[01]
This is a two-photo carousel from a high-fashion editorial photoshoot for a magazine. The first image shows a male model in a trench coat hanging from a bridge over turquoise water, while the second is a close-up of a Louis Vuitton blazer and a branded accessory dangling from a pretzel, creating a playful and surreal mood.
[02]
[03]
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394.6KModel and mannequin fashion photoshoot.@heavn · Brand Manifesto
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389.8KLiv Tyler fashion editorial photoshoot.@heavn · Showcase Carousel[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook
The primary visual hook is the surreal juxtaposition of high-fashion attire with unconventional actions and props. A man in a trench coat hanging from a bridge and a luxury branded toy dangling from a pretzel create a sense of playful absurdity and visual intrigue that captures attention.
[07]
The promise the opener makes, and how the video pays it back
Hook
An immersive, wide, or medium shot that establishes a strong mood or an intriguing, ambiguous action. It's designed to feel editorial and generate curiosity by withholding explicit context, compelling the user to swipe for resolution.
Payoff
The payoff is the 'aha' moment of connection when the detail on the second slide reframes the entire narrative, linking the aspirational lifestyle of the first image to a specific brand or idea.
[08]
The structural pattern this video runs on
Framework
The Atmospheric Reveal
This framework creates intrigue by opening with a wide, atmospheric, and unbranded scene that establishes a strong mood. The second slide then pivots to a tight, detail-oriented shot that reveals a key piece of information (like a brand or product), which satisfyingly re-contextualizes the initial image.
The Enigmatic Scene-Setter
Slide 1 captures attention with a visually compelling, emotionally resonant image that feels like a still from a larger story. Its primary job is to create a question in the viewer's mind.
The Contextualizing Close-Up
Slide 2 shifts perspective dramatically to a detail shot. This slide provides the 'answer' or context missing from the first, revealing a brand, product, or specific element that anchors the abstract mood of the first slide to a concrete subject.
Results from Photoshoot with: @cedricioo . . @oddamagazine Creative Director @davidmartingss Fashion Editor @lauramartinlp Fashion Coordinator @lolamaqueda Fashion Coordinator Assistant @julia_janeiro In conversation with @luis.cosas Words by @carobenjumea_ Special thanks to @louisvuitton team
branding · photo_1
LOUIS VUITTON PARIS