@wolfofcustom
Instagram · Vlog
@wolfofcustom If you set the tone Monday, Tuesdays a joke. MSTT x Get Some shirts coming August 17th #sales #nyc
@wolfofcustom
Instagram · Vlog
@wolfofcustom If you set the tone Monday, Tuesdays a joke. MSTT x Get Some shirts coming August 17th #sales #nyc
Performance
Video #49464 · Vlog
[01]
The creator, a menswear salesman, walks through New York City, initiating conversations with strangers on the street. He compliments their style as an entry point, attempts to network or sell his custom clothing services, and promotes his own branded t-shirt with the slogan "Monday sets the tone." The video captures a series of these candid, on-the-street sales interactions, showcasing his confident and persistent personality.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook
Monday sets the tone.
Visual hook
An elevator door opens and a man energetically walks out directly towards the camera, creating immediate forward movement and action.
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens with a high-energy physical action paired with a declarative statement of the protagonist's core philosophy, immediately establishing their persona and the video's theme.
Payoff
The protagonist offers a brief, candid reflection on the outcome of the final interaction, concluding the narrative loop and ending on a final character-defining thought as they continue their journey.
[08]
The structural pattern this video runs on
Framework
The Street-Level Thesis Test
The protagonist embodies a specific philosophy or 'vibe' and tests its reception through a series of candid, real-world interactions, attempting to convert social capital into a tangible outcome.
The Premise Justification
The protagonist immediately addresses and dismisses a potential contradiction in their opening statement, reframing it as a deliberate choice and adding a layer of self-awareness.
The Peer Validation
The protagonist initiates an interaction with a stranger who mirrors their own values (e.g., style, energy), resulting in mutual validation that confirms the protagonist's credibility.
The Opportunity Pivot
The protagonist initiates another interaction, but this time smoothly pivots from a social pleasantry into a direct attempt to achieve a goal (e.g., make a sale, get a number), showcasing their primary motivation.
The Rejection Reframe
The protagonist encounters a moment of direct criticism or rejection from an outside party and immediately reframes it with defiant humor, turning a potential negative into a moment that strengthens their character persona.
The Repetitive Hustle
The protagonist repeats the 'Opportunity Pivot' beat with another stranger, demonstrating that this action is a core, repetitive part of their routine.
If you set the tone Monday, Tuesdays a joke. MSTT x Get Some shirts coming August 17th #sales #nyc
Monday sets the tone. New suit. Nobody cares. Got the new shirt on. Let's ride. I know what you're thinking. Gunner, it's Tuesday. It's not Monday. I was actually doing my job yesterday. I like that blazer. I like your outfit. Who made that? That is beautiful. Well, the suit is from Tom James. The shirt is from me personally. Monday, Saturday, two. Now I love that. You did that? I did. It's all me. You do too, man. Game recognize game. Take it easy. I like the blazer, man. I like it. Where's it from? I don't even know. I love it. Suits, sport coats, guys in the city. Got a card or something? Yeah. What's, what's a good number for you? Don't call me and bother me too much, though. How many how many calls would you consider bothering you? That shirt's so gross. It's been sitting in my hamper for three days. Sue me. I like that suit, man. Rank you. Where's it from? Do you like the shirt? It's not so bad. Yes, take it easy. Alright? I'll let you know when the Monday sets tier tone shirts drop. He's not buying one. I feel like one of those movie tier who wear just the worse.