Creative breakdown of a music videofrom @jason_swet

Transcript

One year ago, we all reacted to this music video. This is art direction. Watch at the end for an interview clip clip because what she said then is almost more applicable now. Burghein, one of the most exclusive clubs in the world and also Brasilia's latest single and music video. A perfect example of one of the most universal creative principles, contrast. Contrast is about bringing clearly disparate subjects together, whether it's production design, color, photography, cinematography. In this case, we watch as her anxiety is personified by an orchestra, crammed into scenes where they don't belong yes also lit naturally like it's meant to be, high art shoved into the mundane, that's contrast. More literal contrast would emphasize this with color or stark lighting, but contrast can be more abstract. The scene, the subjects themselves create tension when contradictions are forced to live better. Masterfully done by the team at Canada. Yes, a production company based in Barcelona. I actually worked with them on one of my first Tier commercials. Director Nicolas Mendez no founded Canada. I'm assuming most of these visual concepts can be attributed to the combined talent of production designer Andy Kelly, director of photography Max Better, the director, and, of course, Rosalia herself. What are your thoughts on this? Now listen to this. Yeah. Yes. Yes. Yes. Yes. It is no loop in it. It's play... Played. Or the vocals, even if there's, like, a repetition in a melody, still it's sung. There's, like, the conscious decision of not using loops. Humans. Yeah. So it's like, how do I go from point a to point b? How do I, How do I? Instead of from a to b. Next. Yes. No. No. No. No. No. No. No. No. No through the experience as if the experience is the the... The most important is the journey. It's not about getting to... From point a to b. It's no through it. Let yourself go through it.