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Trending short videosDamaged bridge demolition update montage
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@wsdot

Instagram · 10 Shot

@wsdot Here’s a closer look at the damage to the Bullfrog Road overpass over I-90 near Cle Elum after it was struck by an over-height load on Oct. 21. We’ve hired an emergency contractor to remove the damaged westbound overpass so westbound I-90 can safely reopen. Demolition is scheduled to begin Thursday, Oct. 23. Weather permitting, demolition work will wrap up and westbound lanes will reopen to traffic early next week. Here’s what travelers need to know: - During demolition, westbound traffic will continue to detour using the off- and on-ramps at Exit 80. Eastbound I-90 will remain open, though one eastbound lane will close during the demolition starting at 6 p.m. Thursday, Oct. 23 until 8 p.m. Saturday, Oct. 25. -To keep I-90 traffic moving, travelers on Bullfrog Road cannot access the westbound on-ramp to I-90. -I-90 travelers going to Suncadia/Roslyn area need to use exit 85 to State Route 903. -Travelers on westbound I-90 needing access to south Bullfrog Road and Leisure Lane will detour to exit 78 and go east on I-90 to exit 80. Video description: Drone footage shows extensive damage to an overpass over a highway. Exposed steel and crumbled concrete are visible. The text on the video summarizes that the damaged bridge will be demolished starting Oct. 23. Our plan is to reopen westbound I-90 early next week.

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Performance

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Likes
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Comments
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Engagement
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Outlier
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Video #4963 · 10 Shot

Damaged bridge demolition update montagefrom @wsdot

[01]

Overview

The video presents a series of drone and ground-level shots showcasing the severe structural damage to a highway overpass. Through a sequence of text overlays, it identifies the location, announces the upcoming demolition of the bridge, and provides a timeline for when the highway below will reopen to traffic.

[02]

Simple outline

  1. 1Present the problem visually
  2. 2Announce the immediate action
  3. 3Provide the resolution timeline

[03]

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[04]

Classification

Format
10 Shot
Concepts
Showcase
Elements
Text OverlayMontage Editing
Account
Brand
Topics
ArchitectureLocal

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

The damaged bridge over WB I-90 near Cle Elum

Visual hook · 65%

A dramatic wide shot of a severely damaged overpass bridge, showing crumbled concrete, exposed rebar hanging down, and debris on the road below.

[06]

Hook template

Steal this for your own video

Open with a dramatic wide shot of [severely damaged structure], framing [visible destruction detail] above [high-stakes area below].

  • — Open with a dramatic wide shot of a storm-damaged coastal pier, framing broken support beams above crashing waves below.
  • — Open with a dramatic wide shot of a collapsed warehouse roof, framing twisted steel beams above the loading area below.
  • — Open with a dramatic wide shot of a wildfire-damaged hillside road, framing a washed-out section above the valley below.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An immediate, visually arresting presentation of a significant problem that raises questions and creates a need for information.

Payoff

The viewer is left informed and reassured, with a clear understanding of the situation and the plan to resolve it, satisfying their initial curiosity and concern.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Problem-Action-Resolution Update

To efficiently communicate a significant problem, the immediate action being taken, and the expected timeline for resolution, using compelling visuals and concise text overlays to build authority and provide reassurance.

  1. 1

    The Damage Reveal

    Visually establishes the severity and scale of a problem while a text overlay provides essential context (what, where), grounding the viewer in the situation.

  2. 2

    The Action Declaration

    Pivots from problem to solution by announcing the specific, decisive action that will be taken, conveying control and a clear plan.

  3. 3

    The Reassurance Timeline

    Provides the expected outcome and a timeframe for completion, managing audience expectations and resolving the initial tension created by the problem.

Themes

  • Public safety
  • Infrastructure repair
  • Government communication

Techniques

  • Drone footage
  • Montage editing
  • Informational text overlays

Trends

  • Informational updates
  • Behind-the-scenes government work

Post caption

Here’s a closer look at the damage to the Bullfrog Road overpass over I-90 near Cle Elum after it was struck by an over-height load on Oct. 21. We’ve hired an emergency contractor to remove the damaged westbound overpass so westbound I-90 can safely reopen. Demolition is scheduled to begin Thursday, Oct. 23. Weather permitting, demolition work will wrap up and westbound lanes will reopen to traffic early next week. Here’s what travelers need to know: - During demolition, westbound traffic will continue to detour using the off- and on-ramps at Exit 80. Eastbound I-90 will remain open, though one eastbound lane will close during the demolition starting at 6 p.m. Thursday, Oct. 23 until 8 p.m. Saturday, Oct. 25. -To keep I-90 traffic moving, travelers on Bullfrog Road cannot access the westbound on-ramp to I-90. -I-90 travelers going to Suncadia/Roslyn area need to use exit 85 to State Route 903. -Travelers on westbound I-90 needing access to south Bullfrog Road and Leisure Lane will detour to exit 78 and go east on I-90 to exit 80. Video description: Drone footage shows extensive damage to an overpass over a highway. Exposed steel and crumbled concrete are visible. The text on the video summarizes that the damaged bridge will be demolished starting Oct. 23. Our plan is to reopen westbound I-90 early next week.

Text overlays

  • title · beginning

    The damaged bridge over WB I-90 near Cle Elum

  • informational · middle

    We're demolishing this overpass starting Oct. 23

  • informational · middle

    Our plan is to reopen WB I-90 early next week