@fordhamuniversity
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@fordhamuniversity Harry Styles’ new music video for #ComingUpRoses stars Ailey/Fordham professor, Adrienne Hurd! Hear some behind the scenes stories like working with Styles on the last slide. #Fordham #fordhamuniversity #alvinailey #harrystyles
Performance
Video #49668 · Carousel
[01]
This is a three-slide carousel post announcing that a Fordham/Ailey dance professor, Adrienne Hurd, is featured in a Harry Styles music video. The first slide is a collage with a headline, the second is a still from the video, and the third is a screenshot with a teaser quote about her interaction with Styles.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook
FORDHAM AILEY PROFESSOR STARS IN HARRY STYLES MUSIC VIDEO
Verbal hook
Wait, Harry had a crush on you?
Visual hook
The cover image uses a collage to create immediate visual interest by juxtaposing a professional headshot, a dynamic dance photo, and a still featuring a major celebrity (Harry Styles). The direct gaze of Styles in the bottom panel serves as a strong focal point.
[07]
The promise the opener makes, and how the video pays it back
Hook
The first slide acts as a news headline, announcing an unexpected intersection between two distinct entities (e.g., a local figure and a global celebrity) to create immediate curiosity.
Payoff
The final slide delivers the promised value (the 'story') in a high-engagement format (video) and uses a text overlay as a teaser question to frame it as a must-see, intimate detail.
[08]
The structural pattern this video runs on
Framework
The Insider Anecdote Framework
Hooks the audience by revealing a surprising connection between a relatable figure and a celebrity/major event, then delivers a personal, behind-the-scenes story as the payoff.
The Unexpected Intersection
Slide 1 uses a bold text overlay and a collage of images to establish a surprising, factual connection between two different worlds, creating an information gap that compels a swipe.
The Silent Proof
Slide 2 provides visual confirmation of the connection announced on slide 1. The deliberate absence of text focuses all attention on the visual evidence, validating the hook and building momentum toward the final payoff.
The Anecdotal Payoff
Slide 3 delivers the promised 'behind-the-scenes' story, typically as a video clip. A provocative question is overlaid as text to frame the content as a juicy, personal, or exclusive detail, maximizing the reward for swiping to the end.
Harry Styles’ new music video for #ComingUpRoses stars Ailey/Fordham professor, Adrienne Hurd! Hear some behind the scenes stories like working with Styles on the last slide. #Fordham #fordhamuniversity #alvinailey #harrystyles
title · photo_0
FORDHAM AILEY PROFESSOR STARS IN HARRY STYLES MUSIC VIDEO
contextual · photo_2
Wait, Harry had a crush on you?