@rarebeauty
Instagram 路 Quick Hit
@rarebeauty 馃幎 We鈥檙e anything but ordinary 馃幎 聽 (we鈥檙e Rare!!!) Get more behind the scenes from our Delena campaign now on our YouTube channel.
@rarebeauty
Instagram 路 Quick Hit
@rarebeauty 馃幎 We鈥檙e anything but ordinary 馃幎 聽 (we鈥檙e Rare!!!) Get more behind the scenes from our Delena campaign now on our YouTube channel.
Performance
Video #49804 路 Quick Hit
[01]
The video shows behind-the-scenes clips of celebrities Selena Gomez and Demi Lovato dancing, singing, and laughing together in a bedroom set during a promotional campaign shoot.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook
Oh, that was you.
Visual hook
An energetic, close-up shot of two famous celebrities, Selena Gomez and Demi Lovato, dancing and singing with expressive faces directly into the camera.
[07]
The promise the opener makes, and how the video pays it back
Hook
The In-Media-Res Performance: The video begins abruptly in the middle of a high-energy, engaging activity, immediately capturing attention without any setup.
Payoff
The Humanizing Aftermath: The performance concludes, and the subjects immediately display a genuine, relatable reaction (e.g., exhaustion, laughter, a self-deprecating comment), solidifying the feeling of a shared, authentic experience.
[08]
The structural pattern this video runs on
Framework
The Candid Performance Loop
Juxtaposing a high-energy, performative moment with a brief, authentic 'behind-the-scenes' break to create a sense of intimacy and relatability, before returning to the performance with renewed energy.
The Polished Facade
A presentation of the subjects engaged in a fun, seemingly planned or rehearsed activity, establishing a baseline of performance and high energy.
The Authenticity Reveal
A deliberate break in the performance where the subjects interact naturally, laugh, or acknowledge an imperfection. This shifts the viewer's perspective from observer to insider.
The Re-Energized Return
The subjects dive back into the initial performance, but now it's imbued with the authenticity of the previous beat, making it feel more genuine and joyful.
The Performative Climax
The performance hits its peak with a big, expressive, and often synchronized moment directed toward the audience for maximum impact.
馃幎 We鈥檙e anything but ordinary 馃幎 聽 (we鈥檙e Rare!!!) Get more behind the scenes from our Delena campaign now on our YouTube channel.
Oh, that was you. I try to remember. I know. I'm trying to remember. I know. I'm trying to remember. I know. I know. I know. LOL. LOL.