@beyondtype1
Instagram · 10 Shot
@beyondtype1 People with diabetes can’t run a marathon? Watch us 81 runners proved what’s possible with diabetes in NYC today. #diabetesawareness #t1dlookslikeme #type2diabetes #nycmarathon
@beyondtype1
Instagram · 10 Shot
@beyondtype1 People with diabetes can’t run a marathon? Watch us 81 runners proved what’s possible with diabetes in NYC today. #diabetesawareness #t1dlookslikeme #type2diabetes #nycmarathon
Performance
Video #49812 · 10 Shot
[01]
The video presents a fast-paced montage of dozens of runners participating in a marathon. It showcases their joyful and energetic interactions with spectators, including high-fives and hugs, all set to uplifting music, with a consistent text overlay stating 'this is what diabetes looks like' to challenge stereotypes about the condition.
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What stops the scroll in the first 3 seconds
Title hook
this is what diabetes looks like
Visual hook
A woman with a joyful, expressive face runs towards the camera, creating an immediate sense of high energy and human connection. The scene is dynamic with many other runners in the background.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, on-screen text declaration that directly challenges a common stereotype, paired immediately with the first visual example of a person joyfully contradicting that stereotype.
Payoff
The payoff is the cumulative emotional impact of the entire montage. There is no single concluding shot; instead, the overwhelming volume of positive evidence leaves the viewer with a new, powerful perspective that validates the video's central thesis.
[08]
The structural pattern this video runs on
Framework
The Stereotype Breaker Montage
To dismantle a limiting belief or stereotype by presenting a rapid-fire, emotionally-charged montage of diverse individuals successfully defying that stereotype, creating an overwhelming sense of proof through volume and positive emotion.
The Proof Cascade
A continuous, high-energy montage of short, distinct clips. Each clip serves as another piece of evidence supporting the hook's thesis, focusing on capturing peak moments of joy, effort, and interpersonal connection (e.g., high-fives, hugs). The rapid succession builds a powerful, cumulative emotional argument.
People with diabetes can’t run a marathon? Watch us 81 runners proved what’s possible with diabetes in NYC today. #diabetesawareness #t1dlookslikeme #type2diabetes #nycmarathon
title · throughout
this is what diabetes looks like