@kweinbydesign
Instagram · Vlog
@kweinbydesign Stay tuned for part 2 designs..... . . So many pinch-me moments at the Porsche Experience Center in LA! I’m so grateful for the opportunity to get inspired by such an incredible brand. #PorschePartner
Performance
Video #4998 · Vlog
[01]
The creator recounts how a promise to design for any commenting brand led to a surprise comment from Porsche. She then documents her sponsored trip to the Porsche Experience Center, showcasing the facility, cars, and a test drive. The video concludes with her returning home, creating a mood board, and beginning to sketch designs, teasing a part two for the final reveal.
[02]
[03]
1.5M1.9×Designer creates 12 Porsche variations.@kweinbydesign · Behind The Scenes
1.2MAspirational car lifestyle showcase@arjanvandenboom · Lifestyle Showcase
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135.6K1.8×Making a vintage Porsche inspired rug@byantonlangreiter · Comment-to-DM CTA
141.5KSatirical text over luxury car@sensei.nick · Relatable One Shot
1.2MDetailed car showcase with voiceover@dodi_auto_sales · Product Promo
930K12.1×Influencer reveals his new car@urdadnoel · Showcase
360.6KCreator's open letter praising Porsche@numberplatehistory · Brand Manifesto
364.5K51.8×Aesthetic car vibe montage@rourke.barrett · Vibe Showcase
73K2.6×Open letter tribute to Porsche@numberplatehistory · Brand Manifesto
333.1K8.4×Creator's journey designing racecar livery@kweinbydesign · Origin Story
1.1MRapid-fire car owner stereotypes@redline_raphael · What Your X Says About You[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 70%
When I said I'd make cool designs for every brand that commented on my video, I never expected Porsche to comment
Visual hook · 30%
An extreme close-up on the creator's face showing a highly emotional expression, appearing to be crying and laughing simultaneously.
[06]
Steal this for your own video
When I promised to anyone who , I never expected to show up.
[07]
The promise the opener makes, and how the video pays it back
Hook
An emotionally charged reaction to a past public statement, immediately followed by the reveal of an unexpectedly high-status participant, creating a 'how did this happen?' mystery.
Payoff
A 'work-in-progress' cliffhanger that shows the beginning of the creative process but deliberately withholds the final deliverable, creating an open loop and a strong call-to-action to watch the next part.
[08]
The structural pattern this video runs on
Framework
The Aspirational Collaboration
Documenting a 'dream come true' collaboration that resulted from a public promise, showcasing the brand experience as inspiration for a creative project that will be revealed in a future installment.
The Unexpected Escalation
A direct verbal cliffhanger that bridges the initial hook to the main narrative, explicitly stating that the initial event was just the beginning.
The Brand World Immersion
A rapid montage that establishes the scale and quality of the collaboration by showcasing the partner's exclusive environment and key brand assets.
The Hero Product Encounter
A focused interaction with a specific, featured product, allowing the creator to form a personal connection and demonstrate its desirable features.
The Peak Action Sequence
The experiential climax of the collaboration, where the creator participates in the brand's most aspirational or core activity.
The Inspiration Harvest
A transition beat that connects the aspirational experience directly to the creator's work, showing the tangible creative output (e.g., a mood board) that resulted from the trip.
Stay tuned for part 2 designs..... . . So many pinch-me moments at the Porsche Experience Center in LA! I’m so grateful for the opportunity to get inspired by such an incredible brand. #PorschePartner
contextual · beginning
porscheusa Okay we're intrigued 🤔
contextual · middle
yes I matched my shirt with the car
When I said I'd make cool designs for every brand that commented on my video, I never expected Porsche to comment, and I never expected what came next. Porsche flew me out to their experience center in LA to get inspired, and it was truly insane. They had a wall of every Porsche paint color, race maps on display, and so many cool cars to admire. I even got to see the all new electric Macan in my new favorite color, Provence. I had way too much fun exploring this car. I even got to drive on their track. Needless to say, I was full of adrenaline when I got home and started putting together this mood board to inspire my designs. I started sketching some ideas, but you're gonna have to stay tuned for the next video to see what I come up with.