@starbucks
Instagram · Cinematic Trailer
@starbucks cue the red aprons. see you tomorrow, 11/5.
Trending short videosHoliday music video brand promo
The edit1 shot · 3 text
Shots Text0:58
Performance
- Views
- 3.6M
- Likes
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- Comments
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- Engagement
- 2.6%
- Length · 4 Nov 2026
- 0:58
Video #50051 · Cinematic Trailer
Holiday music video brand promofrom @starbucks
[01]
Overview
A musician pushes a piano through the snow into a Starbucks, where he performs a holiday song while baristas decorate the store, culminating in a festive announcement that the holidays have arrived.
[02]
Simple outline
- 1Show struggle in bleak environment
- 2Enter vibrant, active space
- 3Perform celebratory act
- 4Reveal seasonal campaign/product
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
"HAPPY HOLIDAY" Performed By MAGNUS FERRELL
Visual hook
A man struggling to push a grand piano through deep snow outside a brightly lit Starbucks storefront.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Establish a stark contrast between a difficult external environment and the destination.
Payoff
Transition from the grand performance to a focused shot of the core product or campaign message, officially declaring the start of the season.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Festive Transformation Journey
A protagonist transitions from a bleak external environment into a vibrant, celebratory internal space, culminating in a musical performance that heralds a seasonal event or product launch.
- 1
The Bleak Arrival
Show the protagonist overcoming environmental obstacles to reach the target location, building anticipation for what's inside.
- 2
The Bustling Preparation
Reveal a flurry of behind-the-scenes activity as the environment transforms for a special event, creating a sense of scale and excitement.
- 3
The Celebratory Performance
The protagonist engages in a joyful, artistic act that embodies the spirit of the event, serving as the emotional climax.
Themes
Techniques
Trends
Post caption
cue the red aprons. see you tomorrow, 11/5.
Text overlays
title · beginning
"HAPPY HOLIDAY" Performed By MAGNUS FERRELL
title · end
IT'S OFFICIAL. The Holidays Are Here.
branding · end
STARBUCKS