Framework
The Cost-to-Payoff Reversal
Hook the viewer with the shocking aftermath of a destroyed object, then reverse time to reveal the spectacular, extreme event it experienced right before its destruction.
- 1
The Consequence Hook
Visually establish the extreme damage or cost incurred, paired with text that promises to show the exact moment that caused the destruction.
- 2
The POV Reversal
Transition abruptly from the external view of the aftermath to the internal or first-person perspective of the object right before the event occurs.
- 3
The Inevitable Escalation
Show the extreme event unfolding, building dramatic tension because the viewer already knows the catastrophic outcome is imminent.