@oonacmccaughan
Instagram · Clip
@oonacmccaughan 4+ haircuts a month is absurd
Trending short videosInterview about expensive weekly haircuts
The edit1 shot · 0 text
Shots1:46
Performance
- Views
- 140.9K
- Likes
- 1K
- Comments
- 69
- Engagement
- 0.8%
- Outlier
- 2.6×
- Length · 4 Nov 2026
- 1:46
Video #50212 · Clip
Interview about expensive weekly haircutsfrom @oonacmccaughan
[01]
Overview
The host questions the guest about his habit of getting weekly haircuts. They calculate the annual cost to be $5,200, which the guest justifies by explaining he no longer spends money on drinking or going out, framing his good hair as his primary physical asset.
[02]
Simple outline
- 1Reveal extreme habit
- 2Quantify shocking cost
- 3Justify via comparison
- 4End with self-deprecation
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 90%
Often do you get haircuts?
Visual hook · 10%
A studio setting featuring a man and a woman conversing, with an easel visible and dynamic, stylized captions immediately appearing on screen.
[06]
Hook template
Steal this for your own video
How often do you ?
- — How often do you get your car detailed?
- — How often do you order takeout for dinner?
- — How often do you replace your running shoes?
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Immediate revelation of an extreme or unusual personal habit to provoke disbelief and curiosity.
Payoff
A humorous, self-deprecating conclusion where the subject admits this habit is their only redeeming physical quality, grounding the absurdity in relatability.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Absurd Habit Rationalization
Hook the viewer with an extreme personal habit, quantify its shocking cost, and then logically justify it by comparing it to common vices, ending with relatable self-deprecation.
- 1
The Habit Interrogation
The interviewer probes the logistics and necessity of the extreme behavior, building context.
- 2
The Shock Quantification
The interviewer calculates the total or annual cost of the habit, delivering a staggering number for maximum shock value.
- 3
The Vice Substitution
The subject defends the massive expense by explaining it replaces a more common, socially acceptable vice, making the absurd seem logical.
Themes
Techniques
Trends
Post caption
4+ haircuts a month is absurd
Transcript
Often do you get haircuts? Once a week. Why? Hair goes very fast. Okay. Better, like, how fast? I mean, I got I got a bald skin fade yesterday, and it's already, like... Ever more than once a week? No. No. No. No. No. Oh, yeah. Yeah. Like, surviving. Like, I got it I got it cut right before starting. I got cut in the middle surviving. How much money does one haircut cost you? $100. What's that? So you spend included. $5,200 on haircuts Yeah. A year. I've only worse more natural with lately. I'm not I'm not putting product in my hair as much lately. I feel like it's laying naturally like yes. That's a lot of money. I don't I don't drink much. I don't go out. Like, I don't have that in my life anymore. So, like So instead of drinking It was a little harder to better haircuts. When I live in the city, tier it's like, you're you're going out drinking on the weekend. You're going out doing this, and you're getting... Now it's like, that's almost like my... Yeah. It's ridiculous. That's your beer as a haircut. It's like my one good trait. I'm no, like, yoked. No, like, six two, six... Like, it's my good... I have good hair. How often no you get haircuts? Once a week. Why? It runs very fast. Okay. But, like, how fast? I mean, I got I got a bald skin fade yes, and it's already, like... Ever more than once a week? No. No. No. No. No. You got it. Oh, yeah. Yeah. Like, surviving. Like, I got it. I got it cut right before starting. I got cut in the middle surviving. How much money does one haircut cost you? $100. What's that? So you spend included. $5,200 on haircuts Yeah. A year. I'm going worse more natural lately. I'm not I'm not putting product in my hair as much lately. I feel like it's laying naturally, like, decent. That's a lot of money. I don't drink much. I don't go out. I don't have that in my life anymore. So like So instead of drinking It was a little harder to get hair cut. When I live in the city, tier it's like, you're you're going out drinking on the weekend. You're going out doing this, and you're getting... Now it's like, that's almost like my... Yeah. It's ridiculous. That's your beer as a haircut. It's like my one good trait. I'm no, like, yoked. No, like, six two, six... Like, it's my good... I have good hair.