@bfmradio
Instagram · Carousel
@bfmradio Happy Deepavali everyone 🪔🎆🎉
@bfmradio
Instagram · Carousel
@bfmradio Happy Deepavali everyone 🪔🎆🎉
Performance
Video #50223 · Carousel
[01]
This carousel post features a curated collection of 10 relatable memes highlighting the humorous, chaotic, and familiar situations experienced by Malaysians during the Deepavali festive season, using popular internet reaction images and text overlays.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
How amma expects you to help in the kitchen during Deepavali
Verbal hook
Happy Deepavali everyone 🪔🎆🎉
Visual hook
A chaotic, low-quality viral video screenshot of a person struggling with a massive, oversized cooking pot, immediately signaling exaggerated, relatable humor.
[07]
The promise the opener makes, and how the video pays it back
Hook
Opens with a universally understood, highly relatable scenario involving an authority figure to immediately validate the target demographic's shared experience.
Payoff
Concludes with a highly relatable peer-to-peer scenario (like sibling dynamics) that naturally prompts the viewer to tag someone specific in the comments.
[08]
The structural pattern this video runs on
Framework
The Relatable Scenario Compilation
Curating a series of highly relatable, humorous scenarios centered around a specific cultural event or theme, utilizing a consistent 'When [Situation]' text setup paired with reaction visuals to drive shares and tags.
The Anticipated Arrival
Shifts to a positive, highly anticipated scenario (usually involving a reward or favorite guest) to balance the humor and keep the viewer swiping.
The Outsider Faux Pas
Introduces a scenario involving someone outside the core demographic misunderstanding a tradition, broadening the humor and relatability.
The Reluctant Participant
Highlights the universal struggle of avoiding chores or responsibilities related to the theme, usually involving spouses or close family.
The Social Friction Point
Features scenarios where social norms are broken, awkward interactions occur, or boundaries are tested, spiking emotional resonance and comment potential.
Happy Deepavali everyone 🪔🎆🎉
title · photo_0
BFM @BFMRADIO How amma expects you to help in the kitchen during Deepavali Threads/@farrahyahiya
informational · photo_1
BFM @BFMRADIO When the uncle that gives the biggest Deepavali angpow arrives at the function X/@onlinerajinifc
informational · photo_2
BFM @BFMRADIO When your friend eats all the pani puri shells thinking it’s kuih
informational · photo_3
BFM @BFMRADIO Bila staff Melayu kena reject cuti Deepavali Threads/@alifaiman9900
informational · photo_4
BFM @BFMRADIO When you just got home and your wife asks you to help prep for Deepavali
informational · photo_5
BFM @BFMRADIO Your friends find your childhood pictures during Deepavali open house Threads/@dwiningrum_
informational · photo_6
BFM @BFMRADIO When your aunty says you gained weight and you say “you too”
informational · photo_7
BFM @BFMRADIO Amma angry cleaning because you didn’t do it properly Threads/@anbkff86
informational · photo_8
BFM @BFMRADIO Watching kids stepping on kolam while their parents do nothing Threads/@05hbr
informational · photo_9
BFM @BFMRADIO Your siblings when you ask them to help with Deepavali prep