@laikastudios
Instagram · Carousel
@laikastudios Tag the sibling you’d risk it all for 💚 #Wildwood
@laikastudios
Instagram · Carousel
@laikastudios Tag the sibling you’d risk it all for 💚 #Wildwood
Performance
Video #50232 · Carousel
[01]
A sequence of split-screen stills from Laika's animated film Wildwood, showcasing the playful and ultimately protective relationship between a young girl and her baby brother to promote the movie.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
"Poo!" "Sweet talker."
Verbal hook · 40%
Tag the sibling you’d risk it all for 💚 #Wildwood
Visual hook · 10%
High-quality 3D animation with expressive character faces and a split-screen layout that immediately establishes a conversational dynamic.
[06]
Steal this for your own video
"!" / "."
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish the baseline relationship through a lighthearted, relatable interaction that immediately signals the dynamic to the audience.
Payoff
Shift the tone abruptly from comedic to sincere, showing high stakes and deep devotion, anchored by a sentimental visual to drive the caption's relational call-to-action.
[08]
The structural pattern this video runs on
Framework
The Relational Escalation Arc
Transitioning from a humorous, relatable everyday dynamic to a high-stakes emotional payoff to drive audience tagging and shares.
The Baseline Dynamic
Introduce the subjects in a typical, slightly humorous everyday scenario to build immediate relatability and charm.
The Comedic Reality
Escalate the humor by showing the messy, unfiltered reality or struggle of their dynamic, maintaining a lighthearted tone.
Tag the sibling you’d risk it all for 💚 #Wildwood
informational · photo_0
"Poo!"
informational · photo_0
"Sweet talker."
branding · photo_0
LAIKA WILDWOOD
informational · photo_1
"Knock yourself out."
branding · photo_1
LAIKA WILDWOOD
informational · photo_2
"Hold on, Mac. I’m coming."
branding · photo_2
LAIKA WILDWOOD