@chipotle
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@chipotle consider this ur sign 馃憖 11/13
Trending short videosChipotle tattoo guerilla marketing teaser
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- Likes
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- Comments
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- Engagement
- 6.7%
- Outlier
- 4.3脳
Video #50305 路 Carousel
Chipotle tattoo guerilla marketing teaserfrom @chipotle
[01]
Overview
A carousel showcasing a guerilla marketing campaign featuring posters that challenge heavily tattooed individuals to 'prove it' like a Chipotle bag, placed across various urban environments to tease an upcoming event on 11/13.
[02]
Simple outline
- 1Establish provocative visual motif
- 2Repeat in varied environments
- 3Escalate placement absurdity
- 4Tease the payoff date
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
THINK UR TATTED LIKE A CHIPOTLE BAG? PROVE IT!
Verbal hook
consider this ur sign 馃憖 11/13
Visual hook
A stark black-and-white printed poster placed in unexpected urban environments (utility poles, sidewalks, a person's back) creating a visual pattern interrupt.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Introduce the core provocative statement as a physical asset in a classic 'street marketing' setting to establish a gritty, grassroots aesthetic.
Payoff
Conclude with a final, clean shot of the asset to cement the message, relying on the post's caption to deliver the actual call-to-action or launch date.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Guerrilla Motif Teaser
Utilizing relentless repetition of a single, provocative visual asset across increasingly varied and unexpected real-world environments to manufacture organic 'street-level' hype for an upcoming launch.
- 1
The Widespread Infiltration
Repeat the exact same visual asset in different mundane, everyday locations to create the illusion of a massive, unavoidable campaign.
- 2
The Medium Upgrade
Transition the asset from a low-fi physical medium to a high-fi or unexpected medium to signal legitimate brand backing and elevate the campaign's perceived scale.
- 3
The Personal Invasion
Place the asset on personal property or individuals to demonstrate aggressive, real-world penetration and increase the surreal nature of the repetition.
Themes
Techniques
Trends
Post caption
consider this ur sign 馃憖 11/13
Text overlays
title 路 photo_0
THINK UR TATTED LIKE A CHIPOTLE BAG? PROVE IT!
title 路 photo_1
THINK UR TATTED LIKE A CHIPOTLE BAG? PROVE IT!
title 路 photo_3
THINK UR TATTED LIKE A CHIPOTLE BAG? PROVE IT!
title 路 photo_4
THINK UR TATTED LIKE A CHIPOTLE BAG? PROVE IT!
title 路 photo_6
THINK UR TATTED LIKE A CHIPOTLE BAG? PROVE IT!