@__codywest__
Instagram 路 Skit
@__codywest__ Always something to fix馃槀馃槶 #dadsofinstagram #skit #comedy @fanaticssports #fanaticspartner
@__codywest__
Instagram 路 Skit
@__codywest__ Always something to fix馃槀馃槶 #dadsofinstagram #skit #comedy @fanaticssports #fanaticspartner
Performance
Video #50419 路 Skit
[01]
The creator acts out a comedic skit playing both a dad and his daughter's boyfriend. The dad attempts to fix a TV while the boyfriend explains the features of the Fanatics Sportsbook app on his phone. The dad becomes interested in the betting rewards, leading to a humorous bonding moment before the dad questions the boyfriend's handyman skills.
[02]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
Average Dad watching football with his daughters boyfriend:
Verbal hook
What's going on, man? How you doing?
Visual hook
The creator walks into the frame dressed in a stereotypical 'dad' outfit (vest, hat, sunglasses on head), immediately establishing the character and setting the comedic tone.
[07]
The promise the opener makes, and how the video pays it back
Hook
Immediately establish a recognizable character archetype and a slightly tense interpersonal dynamic to draw the viewer in.
Payoff
A comedic callback to the initial setup, reinforcing the character archetype and ending on a laugh.
[08]
The structural pattern this video runs on
Framework
The Character-Driven Ad Sandwich
Using a strong, relatable character archetype and a comedic scenario to bookend a seamless product integration.
The Archetype Flex
The main character performs an action typical of their archetype, creating a relatable and humorous situation.
The Seamless Pivot
The conversation transitions naturally from the initial setup to a topic relevant to the product being promoted.
The Feature Pitch
The character explains the key features and benefits of the product, maintaining their persona to keep it engaging.
The Rapport Build
The characters bond over the product's benefits, showing practical application and resolving the initial tension.
Always something to fix馃槀馃槶 #dadsofinstagram #skit #comedy @fanaticssports #fanaticspartner
contextual 路 beginning
Average Dad watching football with his daughters boyfriend:
What's going on, man? How you doing? Hey, man. Good. How are you? Hello, this is Paul. Hello. You hanging that TV? Yeah. Why? I can tell. There we go. So who you got today? Oh, I'm thinking Philadelphia, man. Changing your mind? Oh, no no no. I'm just checking my positions on FNATIC Sports Casino. I might be able to sell before the game ends or add to my trade as the price moves. Hey, I don't gotta wait until the game's over. Oh, really? Yeah. Yeah. Yeah. Yeah. And every trade earns rank cash, whether my position goes up or down. What can you use that for? Oh, gear, cards, collectibles, tickets, stuff across fanatics. I mean, heck, I'll probably use mine for tickets. Yeah. We should go to the game. Sure. But we gotta get that TV fixed first. I mean, hang on. Look at that. Why do you have a level? Why do you not?