@discord
Instagram · Talking Head Edit
@discord We rebuilt Discord in Rust and it’s way faster. We’re calling it project phoenix and it’s pretty sick.
Trending short videosNew Discord client speed demo
The edit1 shot · 3 text
Shots Text1:26
Performance
- Views
- 903K
- Likes
- 61.2K
- Comments
- 864
- Engagement
- 6.9%
- Outlier
- 6.8×
- Length · 10 Nov 2026
- 1:26
Video #50440 · Talking Head Edit
New Discord client speed demofrom @discord
[01]
Overview
The creator introduces and demonstrates a new, faster version of Discord built in Rust, comparing its boot speed to the current client on both desktop and mobile. He then explains the engineering history behind the transition from Electron to Rust and outlines the upcoming rollout plan for 'Project Phoenix'.
[02]
Simple outline
- 1Establish side-by-side comparison
- 2Demonstrate dramatic performance upgrade
- 3Reveal underlying technology
- 4Acknowledge past user pain points
- 5Announce future rollout plan
[04]
Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 80%
In front of me right here are two identical laptops.
Visual hook · 20%
A quick cut from a close-up of the speaker to a top-down view of two identical laptops side-by-side, immediately establishing a visual comparison.
[06]
Hook template
Steal this for your own video
In front of me right here are two identical , and only one of them .
- — In front of me right here are two identical chocolate chip cookies, and only one of them was made with a secret ingredient I'm about to reveal.
- — In front of me right here are two identical resumes, and only one of them got the candidate an interview.
- — In front of me right here are two identical houses on the same street, and only one of them is worth double.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Presenting two identical environments to immediately establish a clear A/B testing premise.
Payoff
Detailing the immediate next steps and setting expectations for public release.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Side-by-Side Tech Reveal
Visually proving a massive product upgrade through a real-time comparison, then explaining the 'how' and 'when' to build hype.
- 1
The Baseline Setup
Defining the current, familiar state versus the new, unknown state.
- 2
The Real-Time Proof
Executing a live demonstration that visually confirms the superiority of the new state.
- 3
The Platform Expansion
Anticipating a common viewer objection and immediately proving the upgrade applies there too.
- 4
The Technical Unveiling
Naming the project and explaining the specific mechanics driving the improvement.
- 5
The Credibility Backstory
Providing historical context to show long-term effort and validate the change.
- 6
The Pain Point Validation
Acknowledging the flaws of the previous system, aligning with the audience's past frustrations.
Themes
Techniques
Trends
Post caption
We rebuilt Discord in Rust and it’s way faster. We’re calling it project phoenix and it’s pretty sick.
Text overlays
title · beginning
RUST
informational · beginning
00;00;00;10
title · middle
PROJECT PHOENIX
Transcript
In front of me right here are two identical laptops. This one with the current Discord tier use every single day, and this one, a new client that we have in the works that uses Rust. I'm gonna go ahead and open up the current one, the one that you use every single day, and it uses Electron. Let's open the new one. It's already open. I'm sorry. It's it's a little too fast. Doesn't even have a loading screen. What? You wanna see it on mobile too? Guess what, buddy? It is on mobile too. We rebuilt Discord. In Rust, it boots in under a second, and it uses just a fraction of whatever Rank you manage to get your hands on these days. And we're calling it Project Phoenix. It's a whole new version of Discord coming to your desktop or your mobile device soon. It's in the works. And if all of this feels sudden, it's actually something we've been investing in for a long time. We've been rebuilding bits and pieces of Discord in Rust since 2018. Way back in 2020, we made a whole big to do about moving chunks of Discord off of Go onto Rust. Discord's currently using a framework called Electron, which is kinda like a custom web browser. You've all been asking us to change this for a long tier. I think, oh, really long time. It's good for some things, but it's not nearly as fast as native applications and rank, everybody knows it. The plan is we're gonna send it out to a few 100 people. We're gonna squash any bugs we find and we're gonna work on getting it to a nice, stable, good experience for you. That's all I have for you today. Love you. Bye.