Viral Hooks
Trending short videosFour ways to use app
I

@itsemilyhiggins

Instagram · Graphic Yap

@itsemilyhiggins Here are 4 tools my Muse built for me that I use every single day. Comment MUSE and I’ll send you the prompts to create them for yourself.

View original on Instagram

The edit1 shot · 6 text
Shots Text0:55

Performance

Views
2.2M
Likes
3.1K
Comments
151
Engagement
0.1%
Outlier
121.8×
Length · 10 Nov 2026
0:55

Video #50447 · Graphic Yap

Four ways to use appfrom @itsemilyhiggins

[01]

Overview

The creator introduces an app called Muse, admitting she initially wanted to hate it but now uses it daily. She then breaks down four specific use cases: a learning partner for daily reading, a daily dashboard for task management, a personal training app for workouts, and a meal planner for recipes and groceries. She concludes by prompting viewers to comment a specific word to receive the prompts she used to set these tools up.

[02]

Simple outline

  1. 1Deliver contrarian hook
  2. 2Introduce numbered list
  3. 3Detail use cases sequentially
  4. 4Highlight favorite use case
  5. 5Provide resource CTA

[04]

Classification

Concepts
Product PromoValue VlogRapid Fire Listicle
Elements
Dynamic Word-by-Word CaptionsScreen RecordingDM / Comment-for-Info CTAJump CutImage OverlayText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

I wanted to hate it

Verbal hook · 45%

I wanted to hate it, but I have been using Muse every day since it came out.

Visual hook · 5%

Close-up shot of the creator speaking directly to the camera with dynamic, word-by-word text overlays appearing immediately to capture attention.

[06]

Hook template

Steal this for your own video

I wanted to hate [new thing everyone is hyping], but [proof of daily commitment]

  • — I wanted to hate meal prepping, but I haven't ordered takeout in 6 months
  • — I wanted to hate AI note-taking, but I use it in every client meeting now
  • — I wanted to hate cold plunges, but I haven't skipped a morning since January

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The creator opens with a contrarian statement to build immediate curiosity, followed by a clear premise establishing a numbered list of applications.

Payoff

Concludes with a reassurance of simplicity and a direct Call to Action requiring engagement (commenting a keyword) to receive the exact templates shown.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Contrarian Tool Showcase

Hook the viewer with initial skepticism, then systematically dismantle it by showcasing a numbered list of highly practical, automated use cases, culminating in a lead-magnet CTA.

  1. 1

    The Contrarian Setup

    Establishes initial skepticism followed by overwhelming adoption, setting up the premise of sharing top use cases.

  2. 2

    Use Case 1: The Knowledge Builder

    Introduces the first practical application, focusing on self-improvement and daily learning to establish value.

  3. 3

    Use Case 2: The Productivity Engine

    Escalates to a more complex, integrated use case showing deep integration into the user's daily workflow.

  4. 4

    Use Case 3: The Physical Optimizer

    Pivots to a different life category to demonstrate the tool's versatility and custom logic.

  5. 5

    Use Case 4: The Ultimate Favorite

    Presents the final, 'personal favorite' use case, solving a highly relatable daily friction point to end on a high note.

Themes

  • Life optimization
  • Tech tools for daily life
  • Productivity hacks

Techniques

  • Screen recording integration
  • Dynamic word-by-word captions
  • Numbered list structure
  • Comment-to-DM automation CTA

Trends

  • AI productivity tools
  • Comment for link/prompts

Post caption

Here are 4 tools my Muse built for me that I use every single day. Comment MUSE and I’ll send you the prompts to create them for yourself.

Text overlays

  • title · beginning

    I wanted to hate it

  • contextual · beginning

    01 Learning Partner

  • contextual · middle

    02 Daily Dashboard

  • contextual · middle

    03 Personal Training App

  • contextual · middle

    04 Meal Planner

  • call-to-action · end

    Comment MUSE and I'll send you the prompts

Transcript

I wanted to hate it, but I have been using Muse better day since it came out. So here are four of my favorite ways that I use it. First, I yes it to make a learning partner. So every day, it gives me a random topic it thinks I'll be interested in and three pieces of reading material, from an introductory piece to something more in-depth. So I use this every morning to learn something new. Then I made this daily dashboard that I use every day to track my action items, projects, and plan my days. It updates every day based on my email, my calendar, and anything else it's picked up in our conversations. I also built this personal training app that automatically builds my workout programs for me based on my goals. It lets me track my rep better, and it even looks at the group classes schedule at my gym and make suggestions. And my personal favorite, the meal planner. I can give it a reel from Instagram, a recipe I find online, and it will store it all into a database of recipes. I can then go and plan my meals for the week, and it will automatically build me a grocery list. And the best part is that all of this was so so easy to set up. Comment Muse, and I'll send you the prompts no you can create these yourself.

Four ways to use app | Viral Hooks