@goodworkmb
Instagram · Skit
@goodworkmb not subtle dawg #ceo #business #news
@goodworkmb
Instagram · Skit
@goodworkmb not subtle dawg #ceo #business #news
Performance
Video #50477 · Skit
[01]
The creator acts out a comedic skit portraying a boss who is acting highly suspiciously, implying he is having an affair. The video uses a montage of clips showing the boss smiling at his phone during a meeting, buying a leather jacket, doing pushups in a glass office, acting erratically on a Zoom call, and appearing on a podcast. The narrative culminates in a fake news graphic revealing the CEO admitted to an affair with a Russian spy, followed by a final shot of him still doing pushups in the office.
[02]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
when your boss is clearly having an affair
Visual hook
A group of employees sitting around a conference table looking suspiciously at their boss, who is smiling and texting on his phone in the background.
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish the core premise via a persistent text overlay while showing the first, relatively subtle sign of the behavior in a mundane setting.
Payoff
A quick callback to the most bizarre physical behavior from earlier in the montage, reinforcing the absurdity and providing a final laugh.
[08]
The structural pattern this video runs on
Framework
The Escalating Absurdity Montage
Establish a relatable or recognizable premise via text overlay, then present a rapid-fire montage of increasingly absurd, disconnected vignettes that prove the premise in exaggerated ways, culminating in a ridiculous climax and a comedic callback.
The Subtle Tell
Show a slightly inappropriate but plausible behavior in a normal setting to ground the premise.
The Out-of-Character Action
Show the subject doing something unusual outside their normal routine, hinting at a shift in priorities.
The Wardrobe Shift
Show a sudden, drastic change in personal style or appearance, a classic trope of the established premise.
The Physical Overcompensation
Show bizarre, out-of-place physical behavior meant to impress, using a different visual format (like a social media snap) to add realism.
The Professional Bleed
Show the new behavior or distraction bleeding into professional or public appearances, raising the stakes.
The Absurd Climax
Reveal the ultimate, exaggerated truth behind the behavior using a fake media format (like a news broadcast) to break the reality of the sketch.
not subtle dawg #ceo #business #news
title · throughout
when your boss is clearly having an affair
contextual · middle
wtf is he doing
branding · middle
HARD AT WORK
contextual · middle
CEO ON RUSSIA RELATIONSHIP
contextual · end
BREAKING NEWS
contextual · end
NEW YORK NOV 9
informational · end
CEO DAVID SIMPSON ADMITS TO AFFAIR WITH RUSSIAN SPY
contextual · end
he's still going