@jasoncooperson
Instagram · Speaker address
@jasoncooperson NEVER post from the Instagram app!❌ Do this instead✅ - - #EntrepreneurLife #OnlineBusiness #BusinessMindset #instagramhacks #contentideas
Trending short videosCreator reveals secret scheduling tool
The edit1 shot · 17 text
Shots Text
Performance
- Views
- 2.6M
- Likes
- 92.9K
- Comments
- 1.1K
- Engagement
- 3.6%
- Outlier
- 7.8×
Video #5980 · Speaker address
Creator reveals secret scheduling toolfrom @jasoncooperson
[01]
Overview
The creator asks viewers if they still post manually to Instagram, then shows his follower growth as proof that his method works. He addresses the common objection against third-party schedulers before revealing his "secret": using Meta Business Suite to schedule posts directly from a computer. He provides a step-by-step screen recording tutorial on how to use the tool and concludes by highlighting the time-saving benefits.
[02]
Simple outline
- 1Identify common inefficiency
- 2Showcase impressive results
- 3Reveal 'secret' solution
- 4Provide quick tutorial
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 50%
Are you still posting from the Instagram app?
Verbal hook · 50%
Are you still manually posting from the Instagram app?
Visual hook
A direct-to-camera shot of the creator speaking with an engaging expression and using hand gestures, set against a visually interesting background filled with posters.
[06]
Hook template
Steal this for your own video
Are you still in ?
- — Are you still typing every invoice by hand in Excel?
- — Are you still scrubbing every pan by hand in the sink?
- — Are you still tracking your workouts from memory in your head?
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct question challenging a common, time-consuming behavior to create immediate relevance and a sense of inefficiency in the viewer.
Payoff
Summarize the ultimate value proposition by quantifying the efficiency gained (e.g., 'plan months of content in 30 minutes'), followed by a direct call-to-action that encourages engagement, such as saving the post for later reference.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Secret Method Tutorial
Identify a common, inefficient practice, establish authority by showing superior results from an alternative method, then reveal and demonstrate that 'secret' method as a simple, actionable solution.
- 1
The Authority Proof
Present quantifiable, impressive results (e.g., follower growth) as direct evidence that the creator's alternative method is superior, establishing credibility and hooking the viewer.
- 2
The Objection Preemption
Anticipate and articulate the audience's most likely counter-argument or skepticism, then validate it ('You're right') to build trust before introducing the actual, unexpected solution.
- 3
The 'Secret' Unveiling
Frame the solution as a 'secret' or underutilized tool to build suspense, then clearly name and direct the viewer to the specific resource.
- 4
The Process Walkthrough
Provide a rapid, step-by-step visual demonstration (e.g., screen recording) of how to use the tool, making the solution feel tangible, easy, and immediately applicable.
Themes
Techniques
Post caption
NEVER post from the Instagram app!❌ Do this instead✅ - - #EntrepreneurLife #OnlineBusiness #BusinessMindset #instagramhacks #contentideas
Text overlays
title · beginning
Are you still posting from the Instagram app?
informational · beginning
gained over 10,000 FOLLOWERS
contextual · beginning
*3 MONTHS
informational · beginning
I have NEVER posted from the Instagram app
contextual · middle
☝️🤓 "Jason! You can't use third party scheduling apps"
contextual · middle
You're RIGHT
title · middle
SECRET 🤫 WEBSITE 🌐
informational · middle
Log in with your Instagram
informational · middle
go to the planner
informational · middle
Create a post
informational · middle
upload the video directly from your computer
informational · middle
You can PREVIEW what it's going to look like
informational · middle
write a caption
informational · middle
select a time for it to post
informational · end
plan out WEEKS or MONTHS of content in advance
informational · end
in just 30 MINS 🕒
call-to-action · end
Save this POST so you don't forget
Transcript
Are you still manually posting from the Instagram app? I've gained over 10,000 followers in the past two months and I have never posted from the Instagram app. In fact, all of my posts are scheduled out a week in advance, they all go out automatically, I don't even have to lift a finger. Now, I know what you're thinking: Jason, you can't use third party scheduling apps like Hootsuite or Sprout Social! You're right. That's why we're not using those. We're using this secret very secret website. Go to business.facebook.com, log in with your Instagram. Once your Instagram's connected, go to the planner, create a post, and just upload the video directly from your computer. You can preview what it's gonna look like, write a caption, and select a time for it to post. Now you can plan out weeks or months of content in advance in just thirty minutes. Save this post so you don't forget.