Viral Hooks
Trending short videosSpeech clip reveals shocking media statistic
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@dawnmenaorg

Instagram · Clip

@dawnmenaorg “Do you know how many Palestinian guests were invited onto the Sunday shows, onto CNN, ABC, NBC, in the year after October the 7th? Anyone know? Zero. Zero! During the course of an entire year,” said @mehdirhasan as he introduced Alana Hadid, recipient of DAWN’s Integrity Award, at DAWN’s Annual Gala & Awards Dinner earlier this month at the National Press Club in Washington, D.C. "During a genocide in which Palestinian voices were being ignored, erased, silenced, @lanzybear, as Alana is known to her 800,000 followers on Instagram, became a vital source of information, analysis, storytelling, solidarity. And let’s be real. Since October the 7th 2023, that has taken guts,” Hasan continued. Alana Hadid is creative director of Watermelon Pictures, producer of The Encampments, and producer of The Voice of Hind Rajab. To learn more about DAWN’s Integrity Awards and Annual Gala, see the link in our bio.

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Performance

Views
446.3K
Likes
30.3K
Comments
440
Engagement
6.9%
Outlier
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Video #6321 · Clip

Speech clip reveals shocking media statisticfrom @dawnmenaorg

[01]

Overview

The speaker, Mehdi Hasan, begins by stating "the silence is deafening" and then poses a rhetorical question to the audience about the number of Palestinian guests invited onto major U.S. Sunday news shows in the year following October 7th. He dramatically reveals the answer is zero, emphasizing the complete erasure of Palestinian voices from mainstream media during what he calls a genocide. He then pivots to introduce Alana Hadid, praising her for becoming a vital source of information and solidarity on social media, and concludes by highlighting the courage it takes to speak out about Palestine and genocide in the face of demonization and smear campaigns.

[02]

Simple outline

  1. 1State a provocative thesis
  2. 2Prove thesis with data
  3. 3Introduce a contrasting hero
  4. 4Define heroism with repetition

[03]

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[04]

Classification

Format
Clip
Concepts
Hot Take
Elements
Text Overlay
Account
BrandPersonal Brand
Topics
PoliticsCommunication

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Zero Palestinian Voices On U.S. Sunday Shows During A Genocide

Verbal hook · 40%

The silence is deafening.

Visual hook · 5%

A man in a suit stands at a formal podium with a serious and intense facial expression, immediately signaling a speech of significant weight and authority.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A powerful, paradoxical statement that frames a systemic problem in a memorable way, immediately capturing attention and setting a serious tone.

Payoff

The final beat solidifies the hero's status and leaves the audience with a powerful emotional impression of their bravery in the face of overwhelming opposition.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Hero's Contrast

To establish a widespread, systemic failure and then highlight an individual's courage by contrasting their actions against that failure, using rhetorical devices to build emotional weight.

  1. 1

    The Interrogative Frame

    Pose a direct, data-oriented question to the audience to expose a specific facet of the systemic failure. This creates a knowledge gap and invites participation.

  2. 2

    The Shocking Data Reveal

    Deliver a stark, simple, and often numerical answer to the question, repeating it for emphasis to underscore the severity of the problem and validate the hook.

  3. 3

    The Hero Introduction

    Pivot from the macro problem to a micro solution by introducing a specific person or entity who acts as a counter-example to the established failure.

  4. 4

    The Courage Reframe

    Explicitly label the hero's actions as courageous, shifting the narrative from simply 'doing something different' to 'bravely defying the system'.

  5. 5

    The Anaphoric Climax

    Use rhythmic repetition (anaphora) to list the specific, difficult actions the hero took, reinforcing the 'courage' frame and building to an emotional peak. Each repetition acts as a piece of evidence for their bravery.

Themes

  • Media censorship
  • Advocacy
  • Social justice
  • Courage

Techniques

  • Rhetorical questions
  • Data-driven arguments
  • Emotional appeal

Post caption

“Do you know how many Palestinian guests were invited onto the Sunday shows, onto CNN, ABC, NBC, in the year after October the 7th? Anyone know? Zero. Zero! During the course of an entire year,” said @mehdirhasan as he introduced Alana Hadid, recipient of DAWN’s Integrity Award, at DAWN’s Annual Gala & Awards Dinner earlier this month at the National Press Club in Washington, D.C. "During a genocide in which Palestinian voices were being ignored, erased, silenced, @lanzybear, as Alana is known to her 800,000 followers on Instagram, became a vital source of information, analysis, storytelling, solidarity. And let’s be real. Since October the 7th 2023, that has taken guts,” Hasan continued. Alana Hadid is creative director of Watermelon Pictures, producer of The Encampments, and producer of The Voice of Hind Rajab. To learn more about DAWN’s Integrity Awards and Annual Gala, see the link in our bio.

Text overlays

  • title · beginning

    Zero Palestinian Voices On U.S. Sunday Shows During A Genocide

  • contextual · beginning

    DAWN 2025 Gala & Integrity Award Ceremony National Press Club, Washington, D.C.

  • contextual · middle

    Mehdi Hasan Journalist, founder of Zeteo

  • branding · throughout

    DAWN

Transcript

The silence is deafening. Do you know how many Palestinian guests were invited onto the Sunday shows onto CNN, ABC, NBC in the year after October 7? Anyone know? Tier. Zero across the course of an entire year during a genocide in which Palestinian voices were being ignored, erased, silenced. Lanzi Better, as Alana is known to her 800,000 followers on Instagram, became a vital source of information, analysis, storytelling, solidarity. And let's be real, since 10/07/2023, that has taken guts. It has taken guts to keep saying the word Palestine out loud when so many in our media and our politics and our culture are trying to demonize it. It takes guts to call genocide by its name when others around you are hiding behind lazy euphemisms. It takes guts to carry on speaking out when the price is a smear campaign against you.