@disney
Instagram · Split screen
@disney It isn’t spooky season without celebrating our favorite Boo! Stream Monsters, Inc. on @disneyplus.
@disney
Instagram · Split screen
@disney It isn’t spooky season without celebrating our favorite Boo! Stream Monsters, Inc. on @disneyplus.
Performance
Video #6496 · Split screen
[01]
The video presents a split-screen comparison, showing scenes of the character Boo from 'Monsters, Inc.' on the top half, while the bottom half displays synchronized behind-the-scenes footage of the young voice actress, Mary Gibbs, recording the lines. It showcases how the production team used puppets and playful interaction to elicit her iconic vocal performances for lines like 'Mike Wazowski' and 'Kitty, kitty!'
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
RECORDING THE VOICE OF BOO
Verbal hook · 35%
Mike Wazowski.
Visual hook · 15%
A split screen juxtaposing the animated character Boo in a monster costume with the real-life child voice actress in a recording studio, creating immediate visual contrast and interest.
[06]
Steal this for your own video
RECORDING THE OF
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate side-by-side comparison of a polished, iconic moment from the final product with the surprisingly simple or raw behind-the-scenes footage of its creation.
Payoff
The Emotional Anchor. The video resolves by returning solely to the final product, focusing on a quiet, emotionally resonant moment. This allows the viewer's newfound appreciation for the process to amplify the impact of the finished work.
[08]
The structural pattern this video runs on
Framework
The Process Reveal
To create an emotional connection and appreciation for a final product by juxtaposing it with the raw, authentic, and often unconventional process of its creation.
The Baseline Process
Establishes the 'how it's made' concept by showing a controlled, expected part of the creation process, directly linking a specific output to a specific input.
The Naturalistic Capture
Expands the narrative by showcasing a different, more candid or relaxed method of capturing an element, demonstrating versatility in the creation process.
The Unconventional Solution
Serves as the narrative climax by revealing a chaotic, clever, or surprisingly difficult method used to achieve a specific result, highlighting the creators' dedication and ingenuity.
It isn’t spooky season without celebrating our favorite Boo! Stream Monsters, Inc. on @disneyplus.
title · beginning
RECORDING THE VOICE OF BOO
contextual · beginning
Mike Wazowski.
Mike Wazowski. Mike Wazowski. Kitty, kitty. I got it. I got it. Go.