@nudeproject
Instagram · 10 Shot
@nudeproject Not a footballer football tees live now
Trending short videosSurreal kitchen football toast ad
The edit1 shot · 1 text
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Performance
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- Likes
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- Comments
- 458
- Engagement
- 4.3%
- Outlier
- 1.1×
Video #6538 · 10 Shot
Surreal kitchen football toast adfrom @nudeproject
[01]
Overview
A man in a kitchen playfully kicks a piece of toast with jam off a woman's plate and proceeds to perform a series of football-style freestyle tricks with it. The video, filled with dynamic shots of him balancing the toast on his foot and head, ends with the toast comically stuck to the woman's face, revealing it's an ad for 'Not a footballer football tees'.
[02]
Simple outline
- 1Disrupt a mundane moment
- 2Showcase playful mastery
- 3Deliver a comedic consequence
- 4Reveal the core idea
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 15%
Check this out.
Visual hook · 85%
A man abruptly kicks a piece of toast with red jam off a plate a woman is holding, sending it flying.
[06]
Hook template
Steal this for your own video
Open on a abruptly using a like .
- — Open on a chef abruptly using a baguette like a baseball bat.
- — Open on a hairstylist abruptly using a hairbrush like a microphone.
- — Open on a mechanic abruptly using a wrench like a golf club.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An ordinary, relatable scenario is instantly shattered by a bizarre and unexpected physical action, creating immediate intrigue and humor.
Payoff
The viewer is left with a humorous and memorable visual gag that is directly tied to the brand's identity, creating a strong, positive association.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Mundane Disruption
To create a memorable brand association by disrupting a normal, everyday situation with an unexpected display of playful skill, culminating in a comedic punchline that is then re-contextualized by the brand's message.
- 1
The Normalcy Anchor
Establishes a familiar, everyday setting and interaction to ground the viewer before the disruption.
- 2
The Absurd Catalyst
An object is manipulated in a highly unusual and skillful way, breaking the established pattern and initiating a sequence of chaotic events.
- 3
The Kinetic Montage
A rapid-fire sequence of dynamic shots showcasing the skillful and playful manipulation of the object, escalating the energy and sense of fun through varied camera angles and quick cuts.
- 4
The Consequence Punchline
The chaotic action culminates in a surprising, humorous, and slightly shocking outcome for a second character, often shown with a deadpan reaction.
- 5
The Thematic Reveal
The brand's slogan or identity is presented, connecting the preceding playful chaos to the product's core concept and giving the absurdity a purpose.
Themes
Techniques
Trends
Post caption
Not a footballer football tees live now
Text overlays
title · end
Not a footballer football tees
Transcript
Check this out. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Get the money. Five worries about a stalled economy.