@brysondechambeau
Instagram · Carousel
@brysondechambeau Team Regular Golf 📈
@brysondechambeau
Instagram · Carousel
@brysondechambeau Team Regular Golf 📈
Performance
Video #6629 · Carousel
[01]
This is a promotional carousel post for the upcoming Netflix movie 'Happy Gilmore 2'. The photos feature cast members like Adam Sandler and professional golfers like Bryson DeChambeau in various settings, including on a golf course, at a branded event, and in staged comedic scenes that pay homage to the original film.
[02]
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What stops the scroll in the first 3 seconds
Title hook · 25%
HG2 BRYSON DECHAMBEAU
Verbal hook · 15%
Team Regular Golf 📈
Visual hook · 60%
A man in a white hoodie has his hand inside the mouth of a fake alligator on a green carpet, creating a surprising and comedic visual that references an iconic scene from the original 'Happy Gilmore' movie.
[06]
Steal this for your own video
Stage with their hand inside the mouth of a in a setting that contrasts with the absurdity, creating an instant "why is this happening?" visual.
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate, out-of-context, highly absurd or shocking text overlay that breaks pattern recognition and forces a scroll-stop.
Payoff
The final slide reveals a well-known or serious subject, creating comedic payoff through the stark juxtaposition of the absurd opening hook and the formal identity.
[08]
The structural pattern this video runs on
Framework
The Absurd Juxtaposition Reveal
Leverage a highly absurd or shocking out-of-context quote as the opening hook, forcing the user to swipe through the carousel to discover the unexpected, often high-profile subject behind the quote.
The Shock Hook
Deliver a bizarre or provocative statement on the first slide with zero context to maximize the curiosity gap.
The Suspense Gap
Utilize the middle slides to withhold the punchline, relying on visual storytelling to maintain swipe momentum while the user searches for context.
The Identity Drop
Introduce the specific name, title, or entity associated with the opening statement on the final slides.
Team Regular Golf 📈
contextual · photo_1
Don't touch my boys titties, those are my titties.
branding · photo_6
HG2
informational · photo_6
BRYSON DECHAMBEAU