@heavn
Instagram · Carousel
@heavn charli xcx for heaven 🔪
@heavn
Instagram · Carousel
@heavn charli xcx for heaven 🔪
Performance
Video #6768 · Carousel
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A two-photo carousel post featuring musician Charli XCX in an edgy, high-fashion campaign for the brand Heaven. The photos showcase avant-garde styling, including a dress paired with a knife harness in the first shot and a trompe-l'œil top with a spiky crown in the second, designed to create a provocative and artistic brand image.
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What stops the scroll in the first 3 seconds
Verbal hook · 30%
charli xcx for heaven 🔪
Visual hook · 70%
The primary visual hook is the shocking and unexpected element of multiple knives strapped to the model's back, juxtaposed with a floral dress. This is amplified by other extreme styling choices like the very long, pointed metallic nails and dramatic makeup, creating a visually arresting and provocative image.
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Style with in a clean full-body shot.
charli xcx for heaven 🔪