@mschf
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@mschf Microscopic Handbag by MSCHF🔬 Smaller than a grain of sea salt and narrow enough to pass through the eye of a needle, this is a purse so small you'll need a microscope to see it. There are big handbags, normal handbags, and small handbags, but this is the final word in bag miniaturization. As a once-functional object like a handbag becomes smaller and smaller its object status becomes steadily more abstracted until it is purely a brand signifier.
Performance
Video #7534 · Carousel
[01]
This two-photo carousel post showcases the 'Microscopic Handbag' by art collective MSCHF. The first image displays the tiny, green, monogrammed bag on a microscope's screen, and the second image reveals its true size by showing it as a speck on a human fingertip, highlighting the absurdity and conceptual nature of the piece.
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 25%
Microscopic Handbag by MSCHF🔬 Smaller than a grain of sea salt and narrow enough to pass through the eye of a needle...
Visual hook · 75%
An extreme and unexpected play on scale, showing a luxury handbag on a microscope screen in the first image, followed by a shocking reveal of its minuscule size on a fingertip in the second. The vibrant, fluorescent green color of the tiny object creates a strong focal point against the neutral backgrounds.
[06]
Steal this for your own video
First, show in an extreme close-up; then reveal it as a tiny speck resting on .
Microscopic Handbag by MSCHF🔬 Smaller than a grain of sea salt and narrow enough to pass through the eye of a needle, this is a purse so small you'll need a microscope to see it. There are big handbags, normal handbags, and small handbags, but this is the final word in bag miniaturization. As a once-functional object like a handbag becomes smaller and smaller its object status becomes steadily more abstracted until it is purely a brand signifier.