@nudeproject
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@nudeproject “Business as unusual” drop tomorrow 21:00 CET
Trending short videosThought I could dress, then NYC
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Video #7773 · 10 Shot
Thought I could dress, then NYCfrom @nudeproject
[01]
Overview
The creator presents a relatable premise through a text overlay, suggesting her fashion sense was challenged after visiting NYC. She then showcases a fast-paced montage of diverse, unique, and eccentric street style outfits worn by various people and a dog in New York City, set to upbeat music to humorously illustrate her point.
[02]
Simple outline
- 1State a relatable assumption.
- 2Present rapid visual proof.
- 3End with a surprising example.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 75%
I thought I knew how to dress until I went to NYC
Visual hook · 25%
A medium shot of a woman with a self-deprecating, expressive facial expression, using her hands to gesture in a way that conveys surprise and feeling overwhelmed.
[06]
Hook template
Steal this for your own video
I thought I knew how to until I went to .
- — I thought I knew how to make pizza until I went to Naples.
- — I thought I knew how to train until I joined a powerlifting gym.
- — I thought I knew how to photograph wildlife until I went on safari.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A personal, text-based confession stating a previously held belief that was shattered by a specific experience, creating a relatable premise and a curiosity gap.
Payoff
The montage concludes on a final, often humorous or unexpected example that acts as a punchline, solidifying the core message without needing explicit narration.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Reality Check Montage
To establish a relatable, preconceived notion and then systematically dismantle it with a rapid-fire montage of overwhelming and often surprising contradictory evidence.
- 1
The Naive Premise
The creator establishes their 'before' state, often looking slightly overwhelmed or contemplative, which serves as the emotional anchor for the video's thesis.
- 2
The Evidence Gauntlet
A fast-paced, rhythmic montage of short clips that serve as individual pieces of evidence proving the initial premise wrong. The sheer volume and variety of the examples create a sense of being overwhelmed, mirroring the creator's experience.
Themes
Techniques
Trends
Post caption
“Business as unusual” drop tomorrow 21:00 CET
Text overlays
title · beginning
I thought I knew how to dress until I went to NYC