Viral Hooks
Trending short videosGolfer uses AI to create funny photos.
B

@brysondechambeau

Instagram · Carousel

@brysondechambeau #Sponsored I’ve been cookin up lately. It’s been a lot of fun experimenting with @googlegemini new feature, Nano Banana on @googlepixel #GooglePixel

View original on Instagram

The edit1 shot · 3 text
Shots Text

Performance

Views
1.8M
Likes
121.2K
Comments
431
Engagement
6.7%

Video #8042 · Carousel

Golfer uses AI to create funny photos.from @brysondechambeau

[01]

Overview

A carousel post by golfer Bryson DeChambeau, sponsored by Google, showcasing the creative and humorous image generation capabilities of the Google Gemini AI. The photos depict him in various surreal and imaginative scenarios, such as meeting his younger self, as a scientist, with a bison head, and in a vintage golf setting, with the final slide revealing the AI prompt used to create one of the images.

[02]

Simple outline

  1. 1Hook with emotional end-result
  2. 2Inject personal creator persona
  3. 3Reveal the creation prompt

[03]

Related videos

[04]

Classification

Format
Concepts
Product ShowcaseShowcase Carousel
Elements
Text OverlaySurreal JuxtapositionDigital Composite Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

Give me an instant camera style image of my younger self with my older self, facing the camera with a white background. Do not change their faces at all.

Verbal hook · 5%

I’ve been cookin up lately.

Visual hook · 30%

The carousel uses a series of surreal and unexpected visual scenarios, such as the subject with a bison's head or as a headless figure holding a pumpkin, to create strong pattern interruption and curiosity, encouraging viewers to swipe through all the images.

[06]

Hook template

Steal this for your own video

Give me an instant-camera-style image of my [younger self / past self] with my [older self / future self], facing the camera on a [background setting].

  • — Give me an instant-camera-style image of my 10-year-old self with my present-day self, facing the camera on a white background.
  • — Give me an instant-camera-style image of my rookie-chef self with my restaurant-owner self, facing the camera in a kitchen.
  • — Give me an instant-camera-style image of my first-day-of-school self with my graduate self, facing the camera on a campus background.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Present a compelling, emotional, or visually striking piece of content that immediately grabs attention without initially explaining how it was made.

Payoff

The final slide acts as a behind-the-scenes reveal, showing the exact input required to achieve the result shown in the hook, effectively turning the narrative into a native product demonstration.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Reverse-Engineered Prompt Reveal

Open with a highly emotional or visually striking end-result, transition through a personal creator introduction, and conclude by revealing the exact technical input used to generate the opening, functioning as a seamless product demonstration.

  1. 1

    The Emotional Anchor

    Establish a sentimental or powerful baseline message that makes the viewer emotionally invested in the content.

  2. 2

    The Persona Pivot

    Break the initial emotional tension with a casual, personal introduction or quirky brand element to transition the viewer from consumer to behind-the-scenes observer.

  3. 3

    The Wizard's Curtain

    Display the exact technical instructions or method used to generate the opening hook, paying off the viewer's curiosity.

Themes

  • Creativity
  • Technology
  • Humor
  • Self-reflection
  • Brand Partnership

Techniques

  • AI Image Generation
  • Digital Compositing
  • Photo Manipulation
  • Portrait Photography

Trends

  • AI-generated content
  • Influencer Marketing

Post caption

#Sponsored I’ve been cookin up lately. It’s been a lot of fun experimenting with @googlegemini new feature, Nano Banana on @googlepixel #GooglePixel

Text overlays

  • contextual · photo_1

    keep pushing -younger self

  • contextual · photo_5

    Bryson the bison here

  • informational · photo_7

    Give me an instant camera style image of my younger self with my older self, facing the camera with a white background. Do not change their faces at all.

Golfer uses AI to create funny photos. | Viral Hooks