Viral Hooks
Trending short videosGolfer Bryson DeChambeau magazine photoshoot.
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Video #8058 · Carousel

Golfer Bryson DeChambeau magazine photoshoot.from @brysondechambeau

[01]

Overview

A carousel post from Golf Digest showcasing their July/August 2024 cover star, Bryson DeChambeau. The photos include the final cover, expressive portraits, and action shots of his golf swing, all from the same professional studio shoot against a clean, solid-colored background.

[02]

Simple outline

  1. 1Hook with editorial cover
  2. 2Tease multiple value props
  3. 3Deliver visual proof
  4. 4Conclude with aesthetic payoff

[03]

Related videos

[04]

Classification

Format
Concepts
Behind The ScenesEditorial Carousel
Elements
Text OverlaySolid Color Background

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

CONTENT KING BRYSON DECHAMBEAU GOES ALL OUT

Verbal hook · 20%

Excited for what’s next @golfdigest

Visual hook · 15%

A high-energy, expressive portrait of a famous athlete with a wide, engaging smile, making direct eye contact with the viewer on a magazine cover.

[06]

Hook template

Steal this for your own video

[industry]’s content king/queen goes all out.

  • — Golf’s content king goes all out.
  • — Skincare’s content queen goes all out.
  • — Tech’s content king goes all out.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A highly stylized, text-heavy opening slide that mimics a magazine cover, using varied typography to tease a main feature alongside several secondary hooks.

Payoff

A final striking visual that completes the aesthetic narrative, leaving the viewer satisfied and directing their attention to the caption for context or next steps.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Editorial Cover Spread

Use a text-dense, magazine-style opening slide to establish authority and tease multiple distinct value propositions, followed by a sequence of purely visual slides that deliver the aesthetic payoff.

  1. 1

    The Authority Stamp

    Establish legitimacy and timeliness using brand markers and dates on the opening slide.

  2. 2

    The Main Feature Tease

    Center the primary subject with a bold, curiosity-inducing title that promises exclusive access or insight.

  3. 3

    The Peripheral Hooks

    Place smaller text blocks around the edges offering distinct, unrelated value propositions to catch viewers who might not care about the main feature.

  4. 4

    The Visual Unfolding

    Transition into text-free subsequent slides that provide the visual payoff to the cover's promises, relying purely on imagery to maintain swipe momentum.

Themes

  • Excellence
  • Personality
  • Athleticism
  • Entertainment

Techniques

  • Studio lighting
  • Action photography
  • Composite imaging

Trends

  • Athlete feature
  • Magazine cover reveal

Post caption

Excited for what’s next @golfdigest

Text overlays

  • branding · photo_0

    Golf Digest

  • title · photo_0

    HAVE MORE FUN SMOKIN' HIGH DRAWS

  • title · photo_0

    CONTENT KING BRYSON DECHAMBEAU GOES ALL OUT

  • contextual · photo_0

    JULY/AUGUST 2024

  • title · photo_0

    DOUBLE PREVIEW THE OPEN & OLYMPICS